The Future of AI in Marketing: How Smart Teams Are Upskilling Now

“If you haven’t used AI this week, you don’t really know AI. Things are changing so fast—and the teams that upskill together are the ones unlocking real transformation.” That’s a quote from Pam Boiros and a sneak peek at today’s episode.

Welcome to Revenue Boost: A Marketing Podcast—the show where growth-minded business leaders learn how to turn marketing into a measurable revenue engine.

I’m your host, Kerry Curran: revenue growth–obsessed, go-to-market expert, and industry analyst. Each week, I sit down with the brightest minds in marketing, sales, and customer experience to unpack the real-world strategies that drive sustainable growth.

If you like what you hear, please be sure to follow, rate, and review the podcast on your favorite platform—it helps us reach more leaders like you.

Today’s episode is packed with practical advice on how to bring AI into your marketing organization without the overwhelm. Pam Borges shares her approach to team-based AI training, the real blockers CMOs face, and how to shift from chaos to confidence.

Whether you're just beginning to explore tools or are ready to scale adoption, this conversation is your strategic edge.

Be sure to stay tuned until the end, where Pam shares a powerful tip for turning AI skeptics into super users—especially your strongest writers.

Let’s go!

Kerry Curran (00:01.452)
Welcome, Pam. Please introduce yourself and share your background and expertise.

Pam Boiros (00:06.870)
Hi, Kerry—so happy to join you today. My name is Pam Boiros, and I’m a Boston-based fractional CMO, consultant, and advisor. My background is in B2B tech, particularly HR technology. I run my own firm, Bridge Marketing Advisors, and I’ve moved in and out of in-house CMO roles and fractional work.

My early career was in publishing (which we might get into later), and I’ve spent time at Skillsoft, meQuilibrium, and other companies in the space. I’ve tried to ride the wave of every tech innovation since 2000—from mobile and social to, certainly now, AI.

Kerry Curran (00:53.486)
Definitely—the rapid evolution of marketing technology keeps things exciting. You talk with a lot of CMOs and business leaders. What themes or challenges are you hearing?

Pam Boiros (01:24.034)
Many CMOs feel like deer in headlights when it comes to AI. They’re squeezed in the middle: CEOs, boards, and investors read AI headlines and ask, “Can’t you cut your budget—or your team—in half and do twice as much?” Meanwhile, their teams send mixed signals: AI enthusiasts experiment with every tool, while some colleagues keep their heads in the sand.

It’s hard to keep up with all the news and tools in a demanding CMO role. I recently had a CMO friend say, “At 4:45 last Friday, after putting out all my fires, I decided to learn AI.” You really do need dedicated time and mind-share to get familiar with these tools.

Kerry Curran (03:04.854)
I agree. How did you first lean into AI?

Pam Boiros (03:47.918)
Everyone has a ChatGPT moment. Mine was at a work event at the end of 2022. A colleague mentioned “this ChatGPT thing,” and on the T ride home I tried it. My mind was blown. It reminded me of 1995—the first time I saw a webpage.

Back then, I worked for a print-book publisher. One day we got a letter from a company called Amazon.com claiming it would be the world’s biggest bookstore. I thought, “That’s a dumb idea.” Of course, that letter should have put me on a plane to Seattle!

That memory stuck with me. Since then, I’ve vowed never to miss a tech revolution. I dove into AI newsletters, podcasts, and local Boston events