Episode #7
Automating Your Review Response hack using a Smart Response, Managed Response, or AI Response.
TRANSCRIPT:
Jason:
Hey everyone, welcome back to Feedback Hack! I’m Jason.
Paul:
And I’m Paul. And today—we’re talking about something that a lot of businesses overlook… responding to customer reviews.
Jason:
That’s right. Getting reviews is only half the battle—responding to them is where the real relationship-building happens.
Paul:
Exactly. When customers take the time to leave a review, whether it’s glowing or a little rough around the edges, responding in a timely and thoughtful way shows that you care. It builds trust. It keeps your business relevant. And it turns even negative experiences into opportunities.  So go out and Automating Your Review Response today.
Jason:
And here’s the good news: reputation management tools have come a long way. Responding to reviews doesn’t have to be a time-sucking task anymore.
Paul:
Yeah—there are tools out there now that help you respond quickly, professionally, and on-brand. One of the smartest moves you can make is using AI-assisted tools like Smart Response, Managed Response, or AI Response to keep things consistent and thoughtful.
Jason:
Let’s break those down real quick. Smart Response tools help you analyze the sentiment in a review—was the customer happy? Frustrated? Mention a specific employee? Then it offers you suggested replies that match that tone and context.
Paul:
Exactly. So, if someone says, “Shoutout to Sarah for helping me find the perfect shoes!”—Smart Response will give you something like, “We’re so glad Sarah made your day! We’ll be sure to share this with her.” It’s quick, relevant, and personal.
Jason:
Now, Managed Response is great if you want someone else—like your marketing team or a third-party service—to step in and actually handle those replies for you. It’s more hands-off, but still keeps your brand voice intact.
Paul:
And then there’s AI Response. This is where things get super efficient. AI tools can help craft responses that match your brand’s tone, keep a consistent length, and even use your preferred voice—whether that’s friendly and fun or professional and polished.
Jason:
It’s like having a virtual assistant who knows your business inside and out. Plus, these tools can adapt responses based on customer sentiment, specific staff that were mentioned, products used—all of it.
Paul:
And timing matters too. Don’t wait days or weeks to respond. Fast responses show your business is active and listening. It makes a big impression, especially on potential customers reading through reviews before making a decision.
Jason:
And remember—it’s not just about damage control for negative reviews. Responding to positive reviews helps you reinforce the good experiences and create loyal customers.
Pau
This episode of the Feedback Hack podcast, produced by Reviews UP, where we discuss and help your business drive customer reviews, respond to feedback and promote your reputation.
Drive more customer feedback and grow your brand with Reviews UP — the all-in-one business review software and experience platform designed to help companies elevate their online reputation. Whether you're a small business or an enterprise, our system makes it easy to collect & manage business reviews. Follow: Youtube. Facebook & LinkedIn.
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