Beyond the Script — A better way of Answering Buyer Questions

Look, anyone can memorize a script. Parrot the lines, nod in the right places, hope the buyer doesn’t ask anything curly. But in the real world? Buyers don’t read the script. They throw you curve balls. They test you. They want to see if you believe your own story. This Roundtable isn’t about clever lines — it’s about what happens between the lines. We’ll dig into the psychology of answering buyer questions so you’re not tripping over words, you’re shaping the deal. You’ll see how Rick’s methods flip pressure into power — and how letting the buyer feel like the smart one keeps you in control without them even knowing it. By the end, you’ll get how to:

• Handle any question without flinching — even the ones you don’t want to hear.
• Turn buyer doubts into deal momentum — objections become green lights.
• Use psychology, not scripts — so you sound real, not rehearsed.

Because in Rick’s world, the less you “answer,” the more deals you close.