When I built marketing at Slack, Zendesk and Salesforce, I always had to make a fundamental decision. Which functions should we hire internal marketers for and which should we outsource to agencies? In this video I walk you through the pros and cons of in-house vs agency in this ultimate battle royale!
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🎥 Chapters
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0:00 Introduction to In-House vs. Outsourcing
0:46 Key Factors for In-House vs. Outsourcing in Marketing
1:32 Advantages of Outsourcing for Speed
2:10 Common Marketing Functions to Outsource
2:52 Weighing the Costs of Outsourcing
3:39 Building Core Competencies In-House
4:21 Benefits of Outsourcing Creative Work
5:01 Flexibility and Fresh Perspectives with Agencies
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🦥 SaaS CMO Pro
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Official website: https://www.saascmopro.com/
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🎥 Key items in Zoom/Youtube setup
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FULL 150+ item gear listing: https://www.saascmopro.com/gear
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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).
Learn marketing + watch full video at 🚀 Saascmopro.com 🚀
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