22. 5 nurture funnel secrets I use to stay top of mind

Send us a text

Ever felt like your follow-up game was missing a crucial piece? That’s exactly what hit me this morning, and it sparked a deep dive into the world of nurture funnels. In today’s episode of The Work From Anywhere Agent, I’m unpacking the five different types of nurture funnels you absolutely need in your CRM. These are the systems that can work quietly in the background while you focus on connecting with new leads and nurturing existing relationships.

I’ve always believed in the power of genuine connection without the burnout. So, this week, I dug into how different funnels—like new lead sequences, long-term nurture phases, and even stale lead re-engagement—can transform not just our workflows, but also our client relationships. This isn’t about overwhelming your contacts with endless emails, but about smartly positioning yourself as the go-to expert they need.

Curious about how you can maintain dozens of relationships at a high level without spreading yourself too thin? We’re covering everything from getting that all-important discovery call to keeping your past clients engaged and ready to refer you to new business. It’s all about creating systematic, meaningful touches that really make an impact.

Let’s continue this conversation and learn from each other’s experiences! Join our daily discussion in the Business Systems for Realtors Facebook group or dive into the 7-Day Funnel Challenge. Together, we can master the art of nurturing relationships that last.

Business Systems for Realtors Facebook group: https://facebook.com/groups/bizsystems.
7-Day Funnel Challenge: https://orbit.realestate/cnfin7days
Explore how you can team up with us at eXp: https://alexarosario.com/exp.

Episode Transcript

Speaker 0 (00:00):
In today's episode we're talking about the five
different types of nurturefunnels that you need to have in
your CRM, that are easilyaccessible, you don't have to
think about and they just sortof run in the background
alongside of your calls and yourtexts and your social media
sort of engagement andinteraction.
And so let's start from thebeginning.
The first type of nurturefunnel that we need to

(00:21):
incorporate into your businessis our new lead sequences.
Now, the goal of these is toget the person who is reaching
out to you on the phone for adiscovery call and so thinking
about if you have a lead thatcomes in online.
You meet somebody at an openhouse, you are out networking
and you exchange business cards.
These are going to be verydependent on the source of the

(00:44):
connection.
So in my business, we typicallywork based on content and
relationships, and so, because Idon't really do a lot in terms
of paid online marketing and wedon't need to be like 50 touches
in the first five days, we keepit very simple.
We have a new buyer sequence,we have a new seller sequence
and I also have what I call anetworking eight by eight, which

(01:06):
is when you meet somebody andthey're not necessarily ready to
do a real estate transaction,but they want to stay in contact
.
That is where that campaigncomes into play, and so writing
your new lead sequences with theunderstanding that the goal is
not to sell the house, the goalis to get them on a discovery
call.
These are going to be reallyfocused on getting them to

(01:26):
respond to you, getting them toengage with you, offering social
proof and case studies.
The second type of nurturefunnel that we want to have in
your business is once you'veactually had the discovery call
with them, but they're not readyto sign on as a client yet, and
so these are what we call ournurture funnels.
And so here, these aretypically the longest ones that

(01:47):
you're going to think of.
So the first type the goal isto get them to book the
discovery call.
In this section, the goal isactually to get them to engage
with you, to get them to respondto you, to really continue
building that relationship,because in a lot of cases, yes,
you're going to find thediscovery call leads to a direct
consultation, but there's goingto be many, many cases where

(02:11):
you have a discovery call withsomeone 15 minutes and you
realize that their lease doesn'tend for another 11 months, or
they are not ready yet and theydon't really have a timeline in
mind, and so the goal here is tonurture them over the long term
, to maintain that mind shareand to get referrals out of them
.
The next is going to be yourstale lead nurture.
Number three is going to be forstale leads, and these are

(02:32):
people who have been in your CRMfor centuries but you've never
actually connected with them.
They've never responded toanything, and the goal here is
just to get them to like, saysomething.
Right.
So, whether it's like, hey, I'mnot interested, hey, remove me
from your list, hey, yeah, I'mthinking about it, right, but
getting them to respond tosomething so that way you can

(02:53):
identify where they are in theprocess, for some of them it's
going to be moving them to kindof an archive and just saying,
okay, this person is not readyto do anything, don't need to
spend any more time on them.
Or it might end up being like,okay, well, now we need to move
them into the nurture sequence.
The difference between the twois that the nurture sequence
really focuses on buildingrelationship, whereas the stale

(03:14):
sequence is focusing onidentifying their motivation and
identifying where they are inthe journey.
Number four is we have ourclosed sequence, and so these
are for past clients and wereally want to focus on
deepening that relationship,building true intimacy in that
relationship where you guysreally get to know each other.
They're genuine about wantingto stay in relationship with you

(03:35):
.
You're genuine about wanting tostay in relationship with them.
And the fifth is for your sphere, and these are more
informational being a goodfriend, right.
Sharing information, sharingpodcasts, sharing just good
friend right.
Sharing information sharingpodcasts, sharing just value
that make them go.
Oh, they're so nice, I'm soglad they thought of me Like I
can't believe how thoughtfulthey are.
Those are the five types ofnurture funnels that, when you

(03:57):
have them in your business andthey're able to run
systematically right, so asyou're going through doing your
networking, as you're meetingnew people, as you're building
relationships online, you canvery easily add people to these
five sequences and there's notmuch thought that goes into it
beyond that.
And so, as I mentioned from thebeginning, these are working
alongside of your calls and yourtexts and your social outreach,

(04:19):
and so you should be usingthings like smart lists to
actually call your database.
But the nurture funnels wherewe're incorporating text and
email outreach can be doneautomatically, so we don't have
to think about that, and that'show we can maintain a lot of
relationships at a very highlevel without burning out.
With that in mind, please makesure that you join our daily

(04:41):
discussion in the BusinessSystems for Realtors Facebook
group, and I will see you in thenext episode.