Explore the critical shift in the digital marketing landscape as generative AI reshapes search experiences. With nearly 60% of searches now ending without a click to a website, AI-driven answers are fundamentally changing user behavior, leading to reduced organic click-through rates below AI overviews.
This episode unpacks the relationship between traditional SEO and the emerging Generative Engine Optimization (GEO). While SEO focuses on crawlability, relevance, and backlinks, GEO specifically targets optimization for AI models like ChatGPT and Google's Gemini, with mentions and citations across authoritative datasets serving as its primary "currency".
The episode also covers practical implementation, including leveraging Schema Markup and ensuring AI crawlability by keeping critical content in simple HTML. Finally, learn how to future-proof your strategy by diversifying visibility across platforms beyond Google, like YouTube and social media, and conducting regular strategy reviews.
Discover how combining SEO and GEO is key to maintaining your competitive edge in today's rapidly evolving, AI-powered search landscape
Popular Podcasts
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.