Google’s April 2025 updates turned Shopping from a price-compare box into an AI-driven discovery engine. In Episode 4 of Search Insights Academy, your hosts J (logic) and Mini (creative) guide business owners through every change—step by actionable step.
In this show you’ll learn:
The four April roll-outs (Product Clicks, Product Studio, Merchant Center Next, 360-spin beta) and what they mean for your bottom line.
Why Product Clicks replaced “Interactions” and how that single metric finally aligns Merchant Center with Google Ads ROAS.
Three copy-and-paste Product Studio prompts that add lifestyle, seasonal and promo flair—no photographer needed.
A 60-minute Merchant Center Next build that gets your feed verified, error-free and visible on free listings by lunch-time.
A week-by-week 90-day growth roadmap covering title optimisation, AI-image A/B tests, Performance Max pilots and 3-D spin prep.
Along the way, J and Mini name-drop Search Insights Academy (yes, four times!), share a Melbourne case-study that added $6 k/mo in free-listing revenue, and slip in pro tips on GA4 linking, Looker dashboards and strike-proof AI-image compliance.
Ready to act? Grab the full article, resource links, and one-page checklist here:
https://www.searchinsightsacademy.com/visual-commerce-playbook-2025
Stick around to the end for a teaser of next week’s deep-dive on Circle-to-Search and Google Lens commerce hacks. Tune in, take notes, and start winning shelf-space before the competition realises the rules just changed.
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