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June 27, 2025 36 mins

About the episode:

In this episode, Michael and Graeme chat about how to sell when you don’t have flashy features to fall back on. They break down why how you sell is often more important than what you’re selling, especially in competitive markets. Graeme shares some cool stories from his time as a fuel trader and how those lessons shaped his approach to tech sales and enablement.


About the guest:

Graeme Pitches is a Sales Enablement Leader who started his career as a fuel trader, where he learned how to sell large deals in a super competitive space. He then transitioned into tech sales and eventually moved into revenue enablement, working with interesting organizations in Cleantech, the Salesforce ecosystem and Fintech.


Where to find Graeme Pitches:

LinkedIn ⁠⁠https://www.linkedin.com/in/graemepitches/


Where to find Michael (Founder & CEO @ SellMeThisPen AI):

Email: ⁠⁠michael@sellmethispen.ai⁠⁠

LinkedIn ⁠⁠https://www.linkedin.com/in/michaelocean/⁠⁠


Try SellMeThisPen AI @ ⁠⁠https://www.sellmethispen.ai/⁠⁠

🌟 SellMeThisPen AI is the only all-in-one AI sales coaching platform that helps sellers in every step of their journey.


Before client calls - Role-play realistic sales conversations with AI to perfect your pitch and practice objection handling, without burning precious leads.


During client calls - Receive real-time guidance to handle objections consistently and get reminded to ask the right questions so you can win deals faster.


After client calls - Get unbiased feedback so you can improve next time. And it doesn't stop there—SMTP takes care of your notes and CRM updates so you can focus on selling instead of admin work.

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