Join Lilly as she sits down with Kim Murstein, Creator of Excuse My Grandma. You'll hear about how creators build their brands and work with brands, how she navigates generational differences with her Grandma, her experience signing with WME and what creators should expect from a talent agency, how brand partnerships actually work, which new categories she wants to expand into, who her North Star is in the content creator world, the power of capitalizing on fame and escape velocity at the right time, the white space around dating and relationship advice, and more. Follow Excuse My Grandma on Instagram and Excuse My Grandma on TikTok.
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