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May 1, 2025 36 mins

Join Lilly as she sits down with Sarah Ribner, Founder & CEO of PiperWai. You'll learn how Sarah turned down Shark Tank funding but now sells PiperWai in major retailers like GNC, her take on influencer marketing and which storytelling surface areas work best for the business, the messy middle of company building, why we need to protect small businesses from the consequences of tariffs, and more

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