Scaling Your Crochet Business Mini-Series [Part 3] Products With Purpose

Welcome back to my 8-part mini-series on the lessons that helped me scale my crochet business! So far, we’ve covered multiple revenue streams and SEO, and today’s episode is all about how to position your products in a way that makes them irresistible. 🧸💖

Here’s the game-changer: People don’t just buy crochet patterns or finished plushies—they buy what those things mean to them. Once I realized this, my entire approach to marketing shifted. Today, I’m sharing how to reframe your products with purpose—so you’re not just selling "cute things," but instead selling emotional connections, gifts, and solutions that people actually want. 🎁

💡 In this episode, we’ll dive into:
✨ The mindset shift that transformed my crochet business
✨ How to speak directly to your customer’s needs and emotions
✨ Lessons from Ashley at A Crafty Concept, Donald Miller’s StoryBrand framework, and Seth Godin’s radical empathy approach
✨ Actionable tips to rewrite your product descriptions for better sales & connection

🔥 Challenge for the week: Rewrite one of your product descriptions using this approach! Instead of just describing the item, tell a story about how it fits into your customer’s life and solves a problem.

💡Ashley's Crochet Boss Academy

💡 Donald Miller's Podcast

💡 Seth Godin With Cathy Heller Podcast Episode

For a deeper dive into each of these lessons, check out my new book, ⁠Hooked on Growth⁠, which goes into much more detail on scaling!

SIMPLY HOOKED RESOURCES & LINKS

🧶⁠FREE Donkey Crochet Pattern⁠⁠

🧶⁠⁠FREE Beginner's Crochet Starter Kit⁠⁠

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠