Welcome back to Simply Hooked: A Crochet Podcast! In Part 2 of the Scaling Your Crochet Business Mini-Series, we’re tackling one of the most powerful tools for handmade business success: SEO (Search Engine Optimization).
If you’ve ever uploaded a product to Etsy, your website, or Pinterest and wondered, “Why isn’t anyone finding this?”—this episode is for you. For years, I ignored SEO, thinking “make cute things and people will come.” Spoiler: they didn’t. Once I got serious about growing my crochet business, I dove into SEO—researching keywords, testing strategies, and revamping my listings—and the results were incredible.
Inside this episode, you’ll learn:
✨ How SEO actually works (and why it’s a game-changer for crochet businesses)
✨ The biggest mistakes I made early on (like naming products with adorable but unsearchable titles)
✨ Simple, actionable strategies to get started with Etsy, Amazon Handmade, and website SEO
✨ The exact tools I use to optimize my crochet product listings for traffic and sales
✨ How I grew my Etsy traffic from 1,800 visitors to over 26,000 by focusing on SEO
🚀 Challenge of the Week: Pick one of your products and optimize it using the strategies from this episode. Let’s make sure your beautiful handmade items actually get seen.
For a deeper dive into each of these lessons, check out my new book, Hooked on Growth, which goes into much more detail on scaling!
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