Scaling Your Crochet Business [Part 3]: Products With Purpose | Crochet Podcast on Marketing, Storytelling & Handmade Sales

Welcome back to Part 3 of the Scaling Your Crochet Business Mini-Series on Simply Hooked: A Crochet Podcast! So far, we’ve covered multiple revenue streams and SEO—today we’re talking about one of the biggest game-changers for scaling a handmade business: Products With Purpose.

Here’s the truth: people don’t just buy crochet patterns or finished plushies—they buy what those things mean to them. Once I realized this, my entire approach to marketing shifted. When you position your products with purpose, you stop selling “cute things” and start offering emotional connections, meaningful gifts, and real solutions your customers want.

In this episode, you’ll learn:
✨ The mindset shift that transformed my crochet business and boosted sales
✨ How to speak directly to your customer’s needs and emotions
✨ Lessons from Ashley at A Crafty Concept, Donald Miller’s StoryBrand framework, and Seth Godin’s radical empathy approach
✨ Actionable tips to rewrite your product descriptions for stronger connection and higher conversions

🔥 Challenge of the Week: Choose one of your product descriptions and rewrite it using this framework. Instead of just describing the item, tell a story about how it fits into your customer’s life and solves a problem.

If you’re ready to sell more than just products—and instead connect deeply with your audience—this episode will give you the blueprint.

💡Ashley's Crochet Boss Academy

💡 Donald Miller's Podcast

💡 Seth Godin With Cathy Heller Podcast Episode

For a deeper dive into each of these lessons, check out my new book, ⁠Hooked on Growth⁠, which goes into much more detail on scaling!

SIMPLY HOOKED RESOURCES & LINKS

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

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🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠