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June 27, 2025 35 mins

On this episode of Sippin’ and Selling, we kick back with Michelle Ivey of 11 C & Co—marketing maven, community builder, and mezcal muse—repping the always-bold Ilegal Mezcal. Michelle shares her journey through the spirits industry, what it means to lead with authenticity, and how she’s helping redefine what success looks like for women in the liquor business.We also spotlight some dope women-led brands like Chicas Divertitas tequila and Como No caffeinated water—because when women support women, the whole industry levels up. From avocado water aesthetics to real-deal hustle, Michelle drops gems on staying grounded while building something that lasts.Sip up, tap in, and get inspired. 🥃💥✨

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