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March 13, 2025 34 mins

🚀 Scaling isn’t about speed—it’s about building a sustainable foundation that allows for long-term success. In this episode, we break down how to grow your agency the right way using systems, automation, and strategic delegation.


Our host shares their personal journey from a well-paid but unfulfilling job to building a six-figure agency that largely runs itself. If you're looking to start or scale your agency without getting overwhelmed, this episode is for you.


Connect with Ben Brand:

⁠⁠b23media.com/discovery-call-calendar⁠


What You'll Learn:

  • The 3 critical steps to launching your agency
  • Why mindset matters more than strategy in business success
  • A proven framework to go from zero to a six-figure business
  • How to identify and validate your niche for maximum success
  • The power of AI, automation, and outsourcing to scale smartly
  • Why launching before you're "ready" is the key to growth


Key Takeaways:

  • Scaling the Smart Way – Growth isn't about speed; it's about efficiency, sustainability, and systems.
  • Mindset is 90% of Success – Business is more mental than mechanical. Believe you can, and you will.
  • Find & Validate Your Niche – Specializing in the right niche simplifies sales and marketing.
  • Launch Before You're Ready – Perfectionism leads to procrastination. Start now, refine later.
  • Work Smarter, Not Harder – Use automation, AI, and a strong team to build a business that runs itself.
  • Client Experience = Retention – Happy clients stay longer and refer more business.


Episode Timeline:

  • 00:00 - Why Scaling Isn’t Just About More Clients
  • 03:00 - The Mindset Shift Needed for Growth
  • 06:30 - Finding & Validating Your Profitable Niche
  • 10:15 - The Power of AI & Automation in Scaling
  • 14:00 - Why You Should Launch Before You Feel "Ready"
  • 18:45 - Smart Scaling Strategies to Avoid Burnout
  • 22:30 - Building Systems That Free Up Your Time
  • 27:00 - How to Delegate & Hire the Right People
  • 32:15 - Creating a Business That Works for You (Not the Other Way Around)
  • 35:00 - Final Thoughts & Next Steps
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