In this episode, host I get straight to the heart of how to identify and convert different customer avatars for your business.
If you’ve got more than one offer, you’re probably serving more than one type of client—and I explain why it’s crucial to distinguish between them. I break down practical strategies for segmenting your audience, from simple landing pages to interactive quizzes, and share why the right diagnosis stage is the secret sauce for better conversions.
My clear checklist will help you build trust, structure your funnels, and create a path that meets your potential clients right where they are. Tune in to finally get clarity on avatars, segmentation, and messaging that converts—no more one-size-fits-all!
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.