Inside Rhode’s $1 Billion Deal: How e.l.f. Exposed Every Secret Behind Hailey Bieber’s Brand

Celebrity brands never release their numbers — until now. Beauty brand e.l.f. didn’t just acquire Hailey Bieber’s Rhode… they published every single line item of the company’s P&L. From shockingly low cost of goods sold to a 9x marketing efficiency ratio, Sammi unpacks why Rhode operates more like a billion-dollar conglomerate than a three-year-old celebrity brand. You’ll hear the real story behind the billion-dollar headline, why e.l.f. revealed Rhode’s financials days before earnings, and how a temporary sales dip shook Wall Street. Then, Sammi explains the record-breaking Sephora launch, the risks Rhode faces with limited SKUs, and why Hailey’s personal involvement is the brand’s ultimate moat. Finally, Sammi zooms out: what Rhode teaches us about cultural capital, beauty economics, and the future of creator-led brands — plus how it all compares to Rihanna’s Fenty and the cautionary tales of celebrity beauty past. Follow Sammi on Instagram  Subscribe to the Social Currency newsletter  Here’s what Sammi covers today: 00:00 The e.l.f. Acquisition of Rhode 03:07 e.l.f.’s Unprecedented Financial Disclosure 03:44 Analyzing Rhode’s Financials 07:15 The Sephora Launch and Its Impact 08:17 Challenges and Future Prospects for Rhode 10:28 Comparing Rhode and Fenty 11:03 Future Predictions on Beauty Learn more about your ad choices. Visit megaphone.fm/adchoices