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February 11, 2025 49 mins

In this episode of Syncronized, host Brandon Garcin sits down with Brian Strong, CEO of TenHats, to explore the roadmap for scaling MSPs past the $10 million revenue mark. Drawing from decades of experience, Brian shares actionable insights on how to transition from a founder-led operation to a scalable, executive-led organization. From shedding day-to-day responsibilities to fostering trust and leadership in your team, he explains the mindset shifts required to build a thriving enterprise.

The conversation dives into the financial strategies MSPs need to master for sustainable growth. Brian emphasizes the importance of dissecting costs, leveraging fractional CFOs, and optimizing pricing models to improve margins. He also highlights the value of granular financial tracking to identify blind spots and ensure long-term profitability.

On the sales front, Brian outlines how to structure and incentivize a high-performing sales team while balancing inbound and outbound strategies. Whether you're targeting niche markets or expanding through referrals, this episode delivers practical advice for scaling MSP success.

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