Ep 007 - From Constraints to Growth: Overcoming Compliance Challenges in Marketing Financial Services - feat. Thayne Gould

In this episode of the Advisors Edge Podcast, hosts Rob Jacomen and Chad Ramberg sit down with Thayne Gould, Director and Head of Marketing and Advertising Review Practice at Vigilant.

With over two decades of experience and a wealth of specialized expertise in the financial services industry, Thayne shares his insights on the intersection of compliance, marketing, and the evolving role of AI in the financial advisory space.

Join us as we explore:

✅ The challenges financial advisors face in navigating compliance while trying to grow their businesses.

✅ How AI is impacting compliance and marketing strategies within the financial services industry.

✅ The importance of establishing guardrails for marketing messages, especially in the age of social media.

✅ Practical strategies for advisors to effectively communicate with clients while adhering to regulatory requirements.

✅ The future of AI in compliance and the potential risks and rewards it brings to the industry.

Thayne emphasizes the need for collaboration between advisors, compliance teams, and marketing departments to create a successful and compliant marketing strategy.  He also discusses the importance of transparency and ethical practices in building trust with clients.

Whether you're a financial advisor looking to enhance your marketing efforts or simply interested in the evolving landscape of compliance and technology, this episode is packed with valuable insights and actionable advice.

Don't forget to subscribe to the Advisors Edge Podcast for more episodes that help you navigate the complexities of the financial services industry!

Connect with Thayne Gould:
LinkedIn: https://www.linkedin.com/in/thayne-gould/
Vigilant: www.vigilant.com

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Follow Us:
Advisors Edge Podcast:  https://www.linkedin.com/company/the-advisors-edge-podcast/

Rob Jacomen:  https://www.linkedin.com/in/rob-jacomen/
Founder, Alchemy Content Lab & Nichebuilders

Chad Ramberg:  https://www.linkedin.com/in/chad-ramberg-71278533/
President, Box Professional Insurance

Special thanks to Box Professional Insurance for sponsoring our show—because great leaders have a backup plan they can depend on.

Box Professional specializes in helping RIAs protect their businesses with tailored coverage, so you can focus on growing your firm while we handle the risks.

Learn more at www.boxproinsurance.com
Box Professional Insurance:  Be protected.  Feel empowered.

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Timestamps:
00:00 - Introduction
00:38 - The impact of AI on compliance
02:03 - Thane's background and expertise
05:13 - The role of compliance in marketing
10:06 - Overcoming compliance challenges
15:13 - The SEC's focus on social media
20:44 - Strategies for effective communication
30:06 - The future of AI in compliance
36:19 - Final thoughts and takeaways

Tune in now and gain insights that can help you thrive in the financial advisory world!