Welcome to Episode 006 of The Automotive Advantage with Justin Cesler (Driveline Studios) and Dr. Jamie Meyer (6757 Consulting). This one hits different. After a powerful dinner with an aftermarket veteran, we pause our usual format and dive straight into the truth: the automotive aftermarket has changed... radically. Print ads, racing credentials, and phone calls aren't enough anymore. Customers haven’t disappeared, they’ve just moved.
We break down:
• The new sales funnel for speed shops and manufacturers
• Where your customers really are (hint: it's YouTube, not the track
)• Why your website, content, and shipping speed matter more than ever
• How shops like Badass Broncos are closing $300K+ deals in the DMs
• What to do if you're feeling overwhelmed, stuck, or isolated
We also discuss the rise of the Clubhouse Era, AI's role in transforming your customer service, and the real cost of ignoring change.This is your roadmap to staying alive and thriving in 2025 and beyond.
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