#13 – From the Trenches - After Prison Show - From Prison to YouTube Empire (Joe Guerrero)

Joe Guerrero, creator of After Prison Show, went from seven years behind bars to building a million-subscriber media brand—and a second channel, Joe Does Stuff. He shares the grind behind that growth, the pivots that kept him relevant, and the mindset shift from “not losing” to “playing to win.”

Today’s From the Trenches digs into resilience, reinvention, and building audience at scale. Joe Guerrero (creator of After Prison Show and Joe Does Stuff) recounts how he returned from seven years in prison with nothing but an idea, a borrowed Android, and relentless work ethic—eventually growing to 1M+ subscribers and hundreds of millions of views. Joe explains the early learning curve (first upload flops, construction job by day, editing by night), the breakout that changed everything, and the business moment when accountants, taxes, and hiring editors/contractors made it “real.”

This isn’t just a creator story; it’s an entrepreneur’s playbook. Joe unpacks brand vs. personality, collaboration pitfalls, and why fear-based decisions slow growth. He talks candidly about diversifying too fast, then landing on a winning “second act” with house flips and handyman work documented on Joe Does Stuff, proving you can pivot skills and audience into new revenue. We map his lessons to MSPs and IT services: start narrow before you expand, systemize what works, and use after-action reviews to improve fast.

You’ll also hear Joe’s take on short-form video (TikTok, Reels, Shorts) for traditional businesses: it’s free distribution, humanizes your brand, and surfaces real buyers—no studio required, just your phone. If you’ve wondered how to stay relevant when momentum fades, or how to sell like a human when bigger competitors show up, this episode delivers practical mindset and tactics you can apply today

Find Joe at https://www.youtube.com/@AfterPrisonShow and https://www.youtube.com/@JoeDoesStuff For MSP finance, sales, and operations resources, visit https://beringmckinley.com 

Joe Guerrero After Prison Show YouTube growth Entrepreneur resilience Content strategy Business pivots MSP marketing Personal branding Short-form video Creator business From prison to entrepreneurship How to start on YouTube with a phone Diversifying creator income Pivoting from content to services Handyman and house flipping channel Fear vs playing to win in business Social media for MSPs Building an audience from zero Collaborations and brand control Authentic sales conversations

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