Milk Stunts, Cookie Reviews, and 30 Million Views | Inside Taylor Chip’s Growth Engine

In this episode of Creative Grove, part of the Brand Roots Podcast, we sit down with Cameron Broadhurst, Creative Director at Taylor Chip, to unpack how a kid with a drum kit and a Canon Mark III became the viral mind behind one of the fastest-growing cookie brands in America.

Cameron shares:

• How he transitioned from music and wedding videography to viral content strategy
• The origin story of Taylor Chip’s cookie review series and its explosive success
• His candid thoughts on content volume, burnout, feedback loops, and the myth of perfection
• Why most brands misunderstand attention, engagement, and what “building in public” really means
• The behind-the-scenes of their best-performing videos (including milk in the center console)
• Why done is better than perfect—and why most businesses just need to hit record

This isn’t a theory-based conversation. It’s a masterclass in making content that cuts through the noise, grows a cult following, and still keeps the heart of the brand intact.