In this episode of Creative Grove, part of the Brand Roots Podcast, we sit down with Cameron Broadhurst, Creative Director at Taylor Chip, to unpack how a kid with a drum kit and a Canon Mark III became the viral mind behind one of the fastest-growing cookie brands in America.
Cameron shares:
- How he transitioned from music and wedding videography to viral content strategy
- The origin story of Taylor Chip’s cookie review series and its explosive success
- His candid thoughts on content volume, burnout, feedback loops, and the myth of perfection
- Why most brands misunderstand attention, engagement, and what “building in public” really means
- The behind-the-scenes of their best-performing videos (including milk in the center console)
- Why done is better than perfect—and why most businesses just need to hit record
This isn’t a theory-based conversation. It’s a masterclass in making content that cuts through the noise, grows a cult following, and still keeps the heart of the brand intact.
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