In this episode of Mic’d Up Marketing, we break down one of the most influential business books of the last two decades—Simon Sinek’s Start With Why—and explain how clarifying your “why” can radically change how you lead, market, and grow your business.
We walk you through the Golden Circle framework (Why → How → What) and unpack why so many companies get it backward. You’ll hear examples from brands like Apple, Southwest, and Patagonia, as well as a powerful client story from Fisher’s Backyard Structures—real businesses leading with purpose, not just product.
If you’ve ever felt stuck in your messaging, disconnected from your team, or unsure how to stand out in a crowded market, this episode will show you how purpose becomes the key to clarity, loyalty, and long-term growth. We also share how we help clients uncover their own why—and how you can too.
Whether you’re a founder, creative, or marketer, this is the foundation everything else in your brand should be built on.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.