For the first episode I'm warming up by grilling my boss, Paul Sinkinson, about his problem with last click attribution and what he would measure instead. I also try to get him to recreate his infamous "inflatable clown" dance from TikTok!
Along the way I get Paul to explain:
* The impact of creative on your ROI
* How brand messaging impacts performance
* The shocking truth behind how much influence marketers actually have on a business
* Why traditional channels like TV and billboards still matter
* How going "dark" on marketing can devastate your brand for years
He also volunteers his insights from twenty years of campaign number crunching on how to:
* Build more effective marketing campaigns
* Understand the real drivers of your sales
* Create a holistic approach to marketing measurement
* Prove your marketing's value to the C-suite
This isn't just another marketing podcast - it's a masterclass in understanding how to truly measure and maximise your marketing efforts. Whether you're a CMO, marketing manager, or aspiring marketing leader, this episode will transform how you think about marketing analytics.
Stop guessing. Start measuring. Listen now and claim your seat in the C-suite via:
* Spotify
* YouTube
Don't miss this opportunity to revolutionise your marketing approach. Your bottom line will thank you.
Nikki Taylor
Marketing & Communications Director APAC
Analytic Partners
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.the-cmo-office.com
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