They say good things comes in threes and it must be true because the third episode of The CMO Office podcast is a ripper (Australian slang for ‘very good indeed’ - Ed)!
Debra Soon is the Chief Marketing Officer for Singlife, which launched in 2017 as the first local insurer to be licensed by the Monetary Authority of Singapore since 1970.
Eight years later Singlife is one of the top six insurers in Singapore based on total assets of S$14.4b as of 31 December 2022. In 2023 Singlife merged with Aviva Singapore and just last year was acquired by Sumitomo Life in a deal worth S$4.6b.
All of this has left Debra flat out like a lizard drinking (Aussie slang for ‘really quite busy’ - Ed), but through it all she has amassed incredible knowledge and experience, which she shares with us in a conversation about the new CMO playbook for 2025 and beyond. Listen and learn…
* How to build credibility with the C-suite
* How to structure a modern marketing team
* How to set up and scale an in-house content studio
* How to run a brand campaign that evolves over years—not quarters
* How to make AI useful in real-world marketing
* How to use data without needing a data science degree
* How to bridge creative and technical skill sets
* How to mentor teams for independence and growth
* How to collaborate cross-functionally and reduce silos
* How to avoid burnout and build a sustainable team culture
* How to prepare for the CMO role of the future
This conversation is all killer no filler! If you’re wondering what it’s going to take for you to become a CMO in 2025 and beyond, this is it. Watch or listen wherever you are right now on:
* Spotify
* YouTube
And don’t forget you can get daily doses of marketing gold by following us on LinkedIn and TikTok too.
Thanks, Nikki.
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