Working With Investors - with Sam Cooke of Blue Bricks Magazine

Host: Suzi Carter
Episode Title: Working With Investors - with Sam Cooke of Blue Bricks Magazine

In this episode, Sam Cooke, owner of Blue Bricks Magazine, shares his journey from marketing manager to business owner, discussing the evolution of the magazine and its focus on property investment. He provides valuable insights on raising private finance, understanding investor psychology, and the importance of building trust and relationships in investments. 

Sam emphasises the significance of shared values in partnerships and offers practical tips for networking and finding investors. He also discusses the concept of 'skin in the game' and what investors look for in potential partners, concluding with exciting future plans for Blue Bricks Magazine.

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What You’ll Learn in This Episode:

1. The Evolution of Blue Bricks Magazine

• How Blue Bricks started and evolved into a respected publication in the property investment community.
• The role it plays in sharing credible insights and attracting investors.

2. Raising Private Finance

• Understanding different ways to raise private finance for property deals.
• What works—and what doesn’t—when pitching to private investors.

3. Investor Psychology

• What motivates investors to say yes.
• Key principles of trust, risk tolerance, and decision-making in private finance.

4. Building Relationships and Trust

• Why relationship-building is more important than flashy presentations.
• Long-term trust strategies that create consistent deal flow.

5. Networking and Finding Investors

• Practical tips on where to find investors and how to engage them authentically.
• Leveraging events, social media, and content platforms.

6. Skin in the Game

• What it means to have “skin in the game” and why it matters to investors.
• How to present your commitment and build credibility.

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Key Takeaways

• Sam Cooke transitioned from marketing manager to owner of Blue Bricks Magazine.
• The magazine focuses on helping property investors save or make money.
• Networking at high-tier business events can yield better investor connections.
• Shared values between partners can lead to better business outcomes.
• Skin in the game means investing personal wealth in deals.
• The best partnerships often involve complementary strengths.

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