The Creator Incorporated

Dennis Petlakh, aka Nisflix, is a different kind of content creator than we usually interview. Dennis does a ton of drone video content, and he talks about how that whole journey.

Dennis started his videography and photography side hustle taking pictures of car inventory at dealerships, and now he's being flown around the world to capture footage of major auto races.

If you love the craft of cinematography, this is a rea...

On this episode of The Creator Incorporated, Jack sits down with Jeb Barnett, she lives and breathes the creator economy. Jeb is a Senior Talent Producer at the award-winning social and creator content company, Portal A. 

Jeb works directly with major brands and has a keen eye for connecting them with the perfect creators and celebrities to make a real impact online. Having transitioned from the world of TV and film casting, Jeb bri...

Jack sat down with Justin Zelik for this episode of The Creator Incorporated. Justin is a key figure in the evolving landscape of digital content creation. He’s VP of Brand Partnerships at Bent Pixels, he knows his stuff.

Justin is an expert on how creators interact with brands and the business side of content creation. He has crucial insights on the shift from "influencer" marketing to "creator" marketing, J...

Lily Stewart, co-host of the Gin and Toxic podcast, sits down with Jack for this episode of The Creator Incorporated. Lily and her co-host talk all things from dating to boys pretending to be Batman in their apartments. Gin and Toxic has a following of over 70k across Tik Tok and Instagram.Lily tells all on her origin story that sounds a bit like the plot of The Devil Wears Prada and being a stylist for celebs. One was named Rihann...

Jack sat down with Jack. That’s kinda confusing. Allow me to clarify:Jack Westerkamp, our beloved host, sat down with Jack Boudreau, CEO and co-founder of Habits. Habits has empowered many to evaluate, compare, and connect with a network of experts, giving all a path to financial literacy. Boudreau has over 50k followers across LinkedIn, Tik Tok, and Instagram.Boudreau dives into his origin story, from banker to startup founder, gi...

In this episode of The Creator Incorporated, Jack sits down with Brooke Carlson. Brooke has 350k on TikTok and is well known for giving advice and putting on makeup. She can also be identified by her tagline “Mrs. Hendrix,” a nod to her love for rapper Future Hendrix, whose songs play in the background of many of her videos. Brooke is the best internet big sister there is, inspiring followers with her mindset.

Brooke and Jack ta...

On this episode of The Creator Incorporated, Jack sits down with Jonah Fialkow, Jonah and Jack are buds from college. Jonah is a content creator known as "Jewish Jonah" on social media with over 63,000 followers across Tik Tok and Instagram. Jonah had videos seeing which of his coworkers had the best “HOT DOGSSS!” call at Wrigley Field. Jonah is a hot dog and beer vendor at Wrigley Field, where he has worked for 11 season...

This is a special episode where the head of The Creator Incorporated podcast’s social media, Claire Hardesty, sits down with Jack for a little bit of a performance review. This episode takes you behind the scenes of running a podcast and the ridiculous drama that has unfolded so far.

Claire is a Senior at the University of North Carolina - Chapel Hill. She talks about how she thinks things are going with the podcast’s social med...

Ashleigh and Jack sat down for episode 7 of The Creator Incorporated. They sing some Pitbull, then get right into Ashleigh’s origin story on social media. Ashleigh has over 180k followers on TikTok. Ashleigh tells us how her big break came from getting laid off, pushing her into the limelight from a viral “day in the life” video. Ashleigh has taken some mega viral moments and created a strong following, some viral sounds, and conti...

Kevin McDougal, aka D00gs, sat down with Jack for Episode 6 of The Creator Incorporated. D00gs is a podcaster, content creator, and blogger with over 80k followers across X, Instagram, and Tik Tok. He’s well-known for his viral Barstool intern interview, and his unique ability to truncate words.

D00gs breaks down his journey from a normal college kid to Barstool podcaster, advice on how to get a job at Barstool, and gives the te...

Sarabeth Oppliger, an award winning influencer marketer and digital content strategist, sat down with Jack to talk all things influencer marketing, brand sponsorships, and why some brands (cough cough, Poppi incident) miss the mark when approaching influencer marketing. Sarabeth has her own influencer marketing agency called Monstera Digital, and walks us through her journey from a MySpace regular to Warner Bros Director of Influen...

Garrett Thomas, aka garrettfromgoldies, sat down with Jack for Episode 4 of The Creator Incorporated. Garrett is an ex-finance bro turned content creator with over 282k followers across Tik Tok and Instagram. 

Garrett talked about his experience leaving his finance job to start his alcohol alternative seltzer brand, Goldies, and pursuing content further. Jack has Garrett do a live coffee review, discuss some philosophy, and touc...

Will Custis, aka thecorporatehooper, sat down with Jack for Episode 3 of The Creator Incorporated. Will is an “everyday working guy trying to be a streetball legend” with 16.5k followers on Instagram.

Will talked about his experience breaking into the New York streetball scene, launching his own company, Hoop Fuel, and why he’s turned down over 20k in brand deals. Jack asks Will some rapid fire basketball questions.

👉 Co...

Cassandra Lepore, Aka DietitanCass sat down with Jack for Episode 2 of The Creator Incorporated. Cass is a registered dietician by day and lifestyle content creator by night with over 142k followers across Tik Tok and Instagram. Cass talked about her experience entering the content creation game, refining her niche, and having a full-time job while being a content creator. Jack and Cass play MFK (on grocery stores) and trivia. . ...

Varun Rana sat down with Jack for episode 1 of The Creator Incorporated. Varun is a full-time content creator with over 130k followers across his social channels. Varun talked about his journey from tech bro to creator, the lessons learned along the way, and how he now has to think of his content creation as a business.

3:11 — Varun realizing content is a business

6:00 — Varun’s origin story

9:55 — Varun’s first viral tiktok

12:50 ...

Jack Westerkamp, the host of The Creator Incorporated, introduces himself, explains the concept of interviewing content creators, and argues why this podcast will be immensely valuable for other content creators, influencer marketing professionals, and anyone that cares about The Creator Economy.

And a special dream guest reveal.

First episode out Wednesday, January 22, 2025

Follow us @thecreatorincorporated on IG an...