Daren Spicer, the Co-Founder of Clutch Coffee Bar, joins us on the Dirt Dog Pod. Darren has spent a good chunk of his career in the coffee space, working at Dutch Bros for a number of years in his youth. At one point, Darren was working through the process of becoming a Dutch Bros franchisee but decided to take a different route and create his own coffee brand, Clutch.
In this episode, we discuss:
- Darren's wild ride from Dutch Bros to medical device sales to founding Clutch Coffee Bar.
- The story of creating their own energy drink and how it had to be just right to pass their standards.
- Darren's plans for the future of the brand and how they think they can start to expand past the 14 stores they currently have across the Carolinas.
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