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May 30, 2025 51 mins

Bob O'Connell, A recently retired Senior Real Estate Manager for McDonald's, joins us on the Dirt Dog Pod. We are thrilled to have Bob join us on the pod to give us a glimpse into what has for a long time been the gold standard for quick service brands, McDonald's. Bob has been a longtime Dirt Dog for McDonald's having been with the company for nearly 32 years. Bob was over a team of real estate managers that focused on growing the footprint of the brand in the western states as well as a handful of US territories.


In this episode, we discuss:

  • Bob explains how McDonald's leverages their 70 year history and all the data from their stores when searching for new locations.
  • Bob talks about McDonald's site selection process and how so much homework is done upfront that they rarely ever have to shut down an operating location.
  • Bob gives his advice on how the business is changing but people are still central to everything in real estate.
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