This is our first episode of our new Duck Pond Podcast where we bring on founders, creatives, and brilliant minds to get behind the scenes on how to bring a product onto store shelves. From branding, marketing, to packaging and hardships.
Today we're featuring Grace Finerman, found of Date Smarter, a healthy candy snack alternative that has been shaking up store aisles.
She's been spearheading rapid growth having recently celebrated her 1 year anniversary and has been awarded the Fairway Find of 2025.
We’ll dive into:
- How Date Smarter positions itself in the candy and snack market
- Why packaging design plays such a key role in brand storytelling
- What it takes to grow a direct-to-consumer (DTC) brand in today’s crowded landscape
- Insights into marketing strategies that helped fuel rapid growth
✨ Learn how Date Smarter is making candy smarter, healthier, and just as crave-worthy.
🔗 Date Smarter:
Instagram → https://www.instagram.com/datesmartersnacks/
👤 Grace Fineman:
Instagram → https://www.instagram.com/gracefinerman/
We're a custom packaging manufacturer and we're changing the landscape of packaging. Follow for more.
Paking Duck:
Website → www.pakingduck.com
#candy #healthysnacks #packaging #branding
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