Episode Summary:
In this value-packed episode, Heather sits down with the inspiring Emilie Iggiotti to dive into what branding really means beyond just a logo and a color palette. Emilie shares her unconventional path from law school to full-time photography, how she built her business without social media, and how intentional networking and caring deeply about clients became her signature marketing strategy.
Key Takeaways:
- Branding is more than a logo—it's how you communicate, connect, and show up across all touchpoints.
- Email newsletters can outperform social media when used intentionally and from the heart.
- Systems and CRMs like Studio Ninja help scale your business with ease and professionalism.
- Your energy matters: set limits, create boundaries, and stick to a schedule that supports your creativity.
- Personal connection is everything. Don’t underestimate the power of genuine networking over shallow interactions.
- Clients invest in you, not just your product—prepare them thoughtfully and deliver with intention.
Blush Artistry - Proud Sponsor of The Expansion Code:
This episode is powered by Blush Artistry—Heather’s flagship beauty + wellness brand based in Edmonton, Alberta. Blush is your go-to destination for everything self-care:
Hair | Makeup | Nails | Massage | Tattoo | Medispa | Private Gym | Physio | Chiro—and more! Ready to feel like a goddess?
Book now at blush-artistry.ca or follow along at @blushartistrymua
Connect with Emilie Iggiotti:
- Photography Services & Studio Info: www.emilieiggiotti.com
- Instagram: @emilieiggiotti
- Photography Studio: @le.studio.yg
- Podcast: Creativity with Emilie on YouTube
Heather offers consulting packages for entrepreneurs who are scaling their business, building their teams, or refining their brand. She blends real-world strategy with humor and heart—and always keeps it honest.
- Website + Resources: www.theexpansioncode.ca
- Instagram: @iamheatherdick
- Podcast Page: @theexpansioncode
Let’s Keep Expanding:
If you loved this episode, here’s what to do next:
Follow the show, Leave a review (pretty please!), Share it with a friend, Join the conversation on Instagram, Sign up for Heather’s newsletter for updates, fun giveaways, and free resources
Join the community at www.theexpansioncode.ca
Catch full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick
Podcast Artwork created by Lucas Seaward: www.360design.ca
Hosted on Acast. See acast.com/privacy for more information.
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