Episode Summary:
In this episode of The Expansion Code, host Heather Dick interviews Jen Kinal, an Event Strategist and Social Media Marketing expert, about leveraging events for business growth. Jen emphasizes the importance of hosting events with a specific target goal in mind, such as customer appreciation, education, or community building.
We talk about:
- General discussion of events, their purpose, and how they can benefit businesses.
- Specific strategies and tips for hosting effective and budget-friendly customer appreciation events.
- Utilizing events as a platform for educating customers and showcasing expertise.
- Partnering with other businesses to expand reach and build relationships.
- The benefits of hosting recurring annual events and how to keep them fresh.
- Managing costs, determining ticket prices, and prioritizing spending.
Connect with Jen Kinal:
Website: https://jenkinal.com/
Instagram: https://www.instagram.com/jenkinal/
Books & Resources:
Unreasonable Hospitality by Will Guidara
How to Connect with Heather:
Follow Heather on Instagram: @iamheatherdick
Follow The Expansion Code Podcast: @theexpansioncode
Website & Resources: https://www.theexpansioncode.ca/
Check out Heather's consulting packages, free resources, and strategy sessions on her website.
Podcast Sponsor: Blush Artistry
This episode is proudly sponsored by Blush Artistry, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.
Book your appointment at: http://www.blush-artistry.ca
Follow Blush on Instagram: @blushartistrymua
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