Episode 35: Rebrands, Real Talk, and Relationship Marketing with Virago Social Co.'s Justine & Alexa
Episode Summary:
Heather interviews Alexa and Justine in this new episode of The Expansion Code, from Virago Social Co, a marketing agency, to debunk social media myths and provide actionable advice for business growth. They discuss the overemphasis on follower count versus engaged community, highlighting the importance of quality content and genuine engagement. They emphasize email marketing as a crucial, owned resource and share creative ways to build an email list.
We discuss about:
- Debunking common misconceptions about social media marketing.
- The importance of having an engaged community versus a large, inactive following.
- Strategies for increasing engagement through comments, shares, and saves.
- Building an email list and its importance compared to social media followers.
- Offering valuable freebies or discounts to entice sign-ups.
Connect with Alexa and Justine:
Website: https://viragosocialco.ca/
Instagram: https://www.instagram.com/viragosocialco/
How to Connect with Heather:
Follow Heather on Instagram: https://www.instagram.com/iamheatherdick/
Follow The Expansion Code Podcast: https://www.instagram.com/theexpansioncode/
Website & Resources: https://www.theexpansioncode.ca/
Check out Heather’s consulting packages, free resources, and strategy sessions on her website.
Podcast Sponsor: Blush Artistry
This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.
Book your appointment at: http://www.blush-artistry.ca
Follow Blush on Instagram: https://www.instagram.com/blushartistrymua/
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Podcast Artwork created by Lucas Seaward: www.360design.ca
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