Episode Summary:
This episode focuses on marketing and branding strategies for businesses. In this new episode of The Expansion Code, Heather interviews Jodie who believes traditional marketing like billboards can be effective for location-specific businesses if they complement a digital strategy. Repetition is key, with the need for consumers to see something approximately 28 times before it resonates.
We discuss about:
- General strategies, traditional marketing (print, billboards), digital marketing, marketing platforms, repetition in marketing, email marketing.
- Brand foundations, visual communication of brand, brand colors, brand messaging.
- Scaling a business, business strategy for different types of businesses (brick and mortar vs. knowledge-based), building relationships with customers, differentiating your business.
- Print ads, TV advertising, PR vs. advertising.
Connect with Jodie Brown:
Instagram: https://www.instagram.com/itsjodiebrown/
Podcast: The Visionary Rising
How to Connect with Heather:
Follow Heather on Instagram: @iamheatherdick
Follow The Expansion Code Podcast: @theexpansioncode
Website & Resources: www.theexpansioncode.ca
Check out Heather’s consulting packages, free resources, and strategy sessions on her website.
Podcast Sponsor: Blush Artistry
This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.
Book your appointment at: http://www.blush-artistry.ca
Follow Blush on Instagram: @blushartistrymua
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Podcast Artwork created by Lucas Seaward: www.360design.ca
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