Join The Fitness Sales Inner Circle
In this episode, I had the pleasure of speaking with Jason, a member of our community who runs his own online fitness business. Jason shared his journey into the world of online coaching, which began with him training friends and gradually transitioning from personal training to fully committing to online coaching over the past two years.
Before joining our community, Jason faced significant challenges in his business,
particularly with sales. Despite having a solid understanding of lead generation and running effective ads, he realized that his sales conversion rates were holding him back. He was closing around 20-30% of his calls, which limited his growth potential.
After joining our program, Jason experienced a remarkable transformation. Within just a month, he increased his closing rate to 53% and saw his contracted revenue skyrocket from $8,600 to over $50,000. This shift not only allowed him to cover his ad spend but also enabled him to bring his brother onto the team as a full-time coach.
Throughout our conversation, we discussed the common misconception among fitness business owners that lead generation is the only area that needs focus. Jason emphasized the importance of mastering sales, noting that many entrepreneurs overlook this critical aspect of their business. He shared an insightful analogy comparing the learning process in sales to training in the gym, highlighting how understanding the nuances of sales can lead to significant improvements in performance.
Jason's story serves as a powerful reminder that even when we think we know enough, there is always room for growth and improvement. He encouraged anyone struggling with sales to seek out training and support, as the investment can quickly pay off in increased revenue and business success
I want to thank Jason for sharing his experiences and insights with us. His journey is a testament to the impact that focused training and mentorship can have on a business. If you're in a similar position, I hope you find inspiration in his story to take the next steps in your own journey.
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