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In this episode of our podcast, we dive deep into the world of fitness sales with Brodie, a seasoned business owner and sales expert in the online fitness coaching space for men. Join us as we explore the challenges faced by fitness professionals, the importance of mastering sales and marketing, and the journey from being a technician to a CEO.
Brodie shares his personal experiences, including his transition from a personal trainer to a successful business owner, and the valuable lessons he learned along the way. We discuss the common pitfalls that many fitness coaches encounter, the significance of understanding the sales process, and how to effectively communicate with prospects to help them overcome their obstacles.
Key topics covered in this episode:
● The myth of "build it and they will come" in the fitness industry
● The importance of sales skills for business growth
● Overcoming the "fit pro dead zone"
● The value of experience and skill acquisition in sales
● How to raise your floor and become invaluable in your role
Whether you're a fitness coach, a sales rep, or someone looking to improve your
business acumen, this episode is packed with actionable insights and inspiration. Don't miss out on Brodie's incredible journey and the wisdom he shares!
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