2. Advice for your First Year as a Full-Time Business Owner - with Kristin Stone

Kristin shares her journey from being a high school student with a passion for fixing nails to becoming a successful business owner running a salon. She talks about her decision to pursue cosmetology and her experience working in different salons before opening her own. Kristin emphasizes the importance of following your passion and not letting others' doubts hold you back. She also discusses the challenges of running a service-based business and the need for self-discipline and determination. Kristin shares her perspective on the mindset of clients and the importance of setting boundaries. Overall, her story highlights the importance of taking risks and believing in yourself. Kristin discusses the time it takes to do lash fills and full sets, emphasizing the importance of knowing the worth of your time and setting boundaries with clients. She also talks about her future plans, including getting into mentoring and teaching, and potentially hiring someone to run Total Vibe Salon. Kristin shares her marketing strategies, which primarily involve word-of-mouth referrals and social media platforms like TikTok. She highlights the significance of building connections with clients by setting proper expectations, being honest, and personalizing customer support. Kristin also emphasizes the importance of testing and documenting different strategies to find what works best for your business. In this conversation, Kristin shares her insights on running a successful lash business and the importance of setting boundaries and prioritizing self-care. She emphasizes the need for continuous learning and staying up-to-date with industry trends. Kristin also discusses the significance of customer experience and the value of building trust with clients. She provides tips on marketing and social media strategies, including the importance of content batching and understanding algorithms. Additionally, Kristin highlights the importance of certifications and licenses in the lash industry and shares her passion for homesteading.

Takeaways

• Follow your passion and do what makes you happy.
• Running a business requires self-discipline and determination.
• Not everyone will understand or support your entrepreneurial journey.
• Setting boundaries with clients is important for maintaining a successful business. Know the worth of your time and set boundaries with clients
• Consider mentoring and teaching as part of your future plans
• Word-of-mouth referrals and social media can be effective marketing strategies
• Build connections with clients by setting proper expectations and personalizing customer support
• Test and document different strategies to find what works best for your business 
• Setting boundaries and prioritizing self-care is crucial for avoiding burnout and being the best version of yourself for clients.
• Continuous learning and staying up-to-date with industry trends is essential for business growth and success.
• Providing a great customer experience and building trust with clients are key factors in business growth.
• Understanding algorithms and implementing effective marketing and social media strategies can help attract and retain clients.
• Certifications and licenses are often required in the lash industry, and it's important to comply with regulations.
• Homesteading can be a fulfilling hobby and a way to provide fresh produce for your family.

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