3. A Tale of Life, Entrepreneurship, and Owning 3 Local Businesses - with Tim and Tamayah Goodwin

Tim and Tamayah Goodwin share their journey of building three successful businesses: TNT Martial Arts and Fitness, Cayce's Best After School and Summer Camp, and Dynamite Kids After School and Summer Camp. They started their entrepreneurial journey by rebranding a small karate school into TNT Martial Arts and Fitness. They used guerrilla marketing tactics, such as posting on social media, teaching at daycares, and even dressing up in costumes to attract attention. They reinvested all their resources back into the business and didn't pay themselves for the first two years. In 2018, Tim left his job as a firefighter and they expanded TNT. In 2020, they started Cayce's Best After School due to the impact of COVID-19. Despite the challenges, they believe it was worth it and continue to focus on delivering a high-quality product and maintaining a strong culture. Tim and Tamayah Goodwin share their experiences and insights on managing multiple businesses, the challenges they faced, and the strategies they implemented for growth and success. They emphasize the importance of persistence, realistic expectations, and being coachable. They also discuss the impact of YouTube advertising on their businesses and the value of investing in coaching. The Goodwins provide advice for aspiring entrepreneurs and share where listeners can find their businesses online.

Takeaways

• Starting a business requires sacrifice and a willingness to learn and try new things.
• Building a successful business takes time and dedication, and it's important to have a strong belief in yourself and your abilities.
• Investing in marketing and delivering a high-quality product are key to attracting and retaining customers.
• Challenges and setbacks are inevitable, but with perseverance and a focus on continuous improvement, success is possible. Managing multiple businesses requires sacrifice, time, and adaptability.
• Having realistic expectations and being persistent are key to success.
• Investing in coaching and staying coachable can provide valuable guidance and support.
• YouTube advertising can be an effective marketing strategy for local businesses.
• Continuous learning and staying up-to-date with industry trends are crucial for growth and innovation.
• Building a strong online presence and engaging with customers through various platforms is essential.
• Advice for aspiring entrepreneurs: have realistic expectations, be persistent, and seek guidance from experienced coaches.

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