5. Sink or Swim Mentality, Building an Insurance Agency from Scratch - with Will Berry

summary

In this conversation, Will Berry shares his journey from a young athlete to the owner of Berry Insurance Group. He discusses his early life, the transition from education to the insurance industry, and the challenges he faced while building his agency. Will emphasizes the importance of personal networks, team culture, and values in driving business success. He also highlights the significance of lead generation and adapting to market changes as he looks to the future of his agency.

takeaways

• Will Berry's journey began in Batesburg, Leesville; where he played baseball and pursued education.
• He transitioned from a physical education major to business administration, leading to a career in insurance.
• Starting at State Farm, Will learned the ropes of the insurance industry from experienced colleagues.
• His first year in insurance was focused on learning and building trust with clients.
• After five years at State Farm, he ventured into entrepreneurship with Berry Insurance Group.
• Will's experience with partnerships taught him valuable lessons about trust and control in business.
• The first year of Berry Insurance Group was about learning and establishing a client base.
• Hiring his office manager, Debora, allowed Will to focus on sales and growth.
• The team culture at Berry Insurance Group is built on shared values and effective communication.
• Will emphasizes the importance of making clients feel valued and understood.

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