In this conversation, Alicia Porter shares her journey from corporate America to entrepreneurship, detailing how the COVID-19 pandemic inspired her to start her own bookkeeping business. She discusses the challenges and triumphs of her first year in business, including the importance of networking and the impact of joining BNI. Alicia also reflects on her branding journey, emphasizing the need for a strong identity in her business and the lessons learned along the way. In this conversation, Alicia Porter shares her journey as a bookkeeper and entrepreneur, discussing her branding efforts, the importance of mastermind groups, and her goal to become a certified Profit First professional. She emphasizes the value of building strong client relationships, the challenges of hiring, and the continuous improvement of business processes. Alicia also highlights the significance of mindset in achieving success and encourages others to believe in their potential.
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