In this episode of the Growing Business Collective, Nash Colberg sits down with Lynn Aman, the longtime General Manager at Hampton Inn & Suites Watertown, to discuss the art and impact of local tourism.
Lynn unpacks the Business Improvement District (BID) and the idea of funding events that put “heads in beds”—bringing in visitors, creating city-wide economic ripple effects, and building pride in Watertown’s offerings.
She also shares valuable insights from her 14 years in hotel management, including how her team earned national awards, the challenges of filling “shoulder nights,” and why consistent communication and high standards are the foundation of success.
Plus, you’ll hear Lynn’s take on what surprised her most about the new Shamrocks hockey team, and why Watertown’s lake, boardwalk, and award-winning local food scene are drawing return guests year after year.
Hampton Inn & Suites Watertown
Website: https://www.hilton.com/en/hotels/atysdhx-hampton-suites-watertown/
Facebook: https://www.facebook.com/hamptonbyhilton/
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The Growing Business Collective & Visit Watertown Series
Get ready to uncover the heart and soul of Watertown, South Dakota! In this powerful video series brought to you by the GBC and Visit Watertown, we dive deep into the inspiring stories of local businesses, game-changing tourism initiatives, and the incredible people shaping a brighter future.
What You’ll See:
Hidden gems and must-visit spots that make Watertown a standout destination.
How tourism fuels local business success and creates life-changing opportunities.
Stories of collaboration and resilience building a stronger, united community.
Why It Matters:
Be inspired by the ripple effect tourism has on economic growth, job creation, and community transformation. Whether you're a local or just passing through, these stories will change how you see Watertown—and the power of working together.
#WatertownSD #HotelLeadership #HeadsInBeds #SouthDakotaTourism #HospitalityHeroes #BIDFunding #EventTourism #VisitWatertown #GrowingBusinessCollective #ShamrocksHockey #HiltonHotels #HotelManagerLife
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