The Kli'nishen's Atelier
Join us in The Kli'nishen's Atelier, where we explore the art and science of building successful private practices in the direct-pay and concierge cash-pay models. Each episode features insightful conversations with accomplished clinicians who share their journeys, strategies, and hard-won wisdom. Our guests reveal: Innovative marketing techniques that attracted their ideal patients Branding strategies that set them apart in a competitive landscape Real-world examples of practice growth and patient acquisition Challenges they faced and how they overcame them Whether you're a seasoned clinician looking to optimize your direct-pay model or a clinician considering the switch, The Klinˈishən's Atelier provides the knowledge and inspiration you need to thrive an the evolving healthcare marketplace. Tune in to transform your practice and elevate your patient care!
Episodes
In this episode we sit down with Dr. Rebecca Berens, founder of Vida Family Medicine, to unpack the raw, real journey of launching a direct primary care practice from the ground up—with no patient panel, limited community ties, and a lot of trial and error. Dr. Berens shares how she navigated marketing as an introvert, why social media and Facebook groups became her secret weapon, and how her niche evolved naturally o...
If you’ve been tweaking your website, posting more on Instagram, or constantly wondering why growth feels slow—it might not be a marketing problem. It might be a clarity problem.
In this episode, Dr. Sonia Singh shares how she built a value-driven micro practice in Houston by leaning into exactly who she wanted to serve—and designing every part of her business around that clarity. We talk about the mindset shifts, bran...
Launching a direct primary care practice during a pandemic is one thing—doing it with a toddler at home and a newborn just two weeks old? That’s Dr. Jade Norris’s origin story. With zero chance of traditional networking, she turned to Instagram to attract her first patients—and it worked. In this episode, Dr. Norris breaks down how her strategy evolved with each stage of growth: from organic social media as her founda...
What if your private practice could run smoothly without a front desk, endless phone calls, or a single team member? In this episode, I talk with Dr. John Kim, a physician who’s built a fully automated, staff-free practice while still working a full-time hospital position. He shares the systems, mindset, and boundaries that have allowed him to serve patients across multiple states—without burnout. If you’re looking fo...
Feeling overwhelmed by patient overload? Insurance-based care demands more and pays less—leaving clinicians exhausted, undervalued, and stuck in a cycle that feels impossible to escape. Kayla Nettleton found a way out by creating an exit plan that worked for her—and in this episode, you’ll get ideas and inspiration for creating yours.
Inside, we cover:
✅ When it's time to leave insurance behind
✅ The min...
You know you're a great clinician, but if patients can't find you, they can't choose you. Marketing your private-pay practice shouldn’t feel like shouting into the void—it should feel like connecting with the people who need you most. In this episode, Dr. Paul Thomas shares the simple, repeatable strategies he used to grow from a solo office to a multi-location direct patient care practice—without gimmi...
Most clinicians are trained to follow a set path—medical school, residency, and then a secure job in the healthcare system. But for those who step into owning a private-pay practice, the reality is different: you’re not just a doctor, a clinician, or a therapist; you’re a business owner. In this episode, we dive into the entrepreneurial mindset shift every clinician must make to successfully market, brand, and grow th...
Starting a direct-pay practice is exciting—but there’s a lot no one warns you about. The biggest factor in success isn’t just marketing or pricing—it’s mindset. From overcoming the fear of failure to thinking like a business owner, this episode is packed with insights from Dr. Vasanth Kainkaryam, who built his Direct Patient Care (DPC) practice from the ground up.
In this episode, we break down:
✔️ Why some DPCs take of...
Whether you’re building your dream practice now or planning for the future, don’t let hidden risks derail your success! In this episode, healthcare attorney Doris Dike joins us to share the legal essentials every private-pay clinician needs to know.
What we’re covering:
✔️ The truth about using generic, stock, or AI-designed logos for your practice.
✔️ Why your contracts, forms, and even patient consents might ...
In this eye-opening episode, Dr. Kissi Blackwell reveals the exact strategies that built and maintained a thriving 700-patient practice for over 7 years. What's remarkable? She hit the ground running with pure hustle and zero paid advertising. Get ready to discover:
- The bold marketing approach that brought in 279 pre-enrolled patients before opening day
- Why building relationships beat traditional advertising at...
In this value-packed episode, Dr. Tanner Moore shares how he built a thriving Direct Primary Care practice by focusing on employer partnerships. You'll learn:
- The "three sales" strategy for landing employer contracts (and why most doctors miss the crucial fourth step)
- Why LinkedIn became his most powerful marketing tool, generating 77 broker connections in just one day
- How to accelerate practice growth...
Join us as Dr. Harpreet Tsui reveals how embracing discomfort transformed her direct primary care practice from 35 to 200 patients. Learn why stepping out of the office and into the community became her game-changer, and discover why waiting for patients to find you isn't a growth strategy. Dr. Tsui shares candid insights about overcoming fears of self-promotion, the power of in-person marketing, and why Google a...
Afraid specializing will shrink your practice? Think again. In this episode, OCD specialist Lindsay McGovern reveals how niching down transformed her practice from struggling generalist to thriving specialist with a consistent stream of private pay clients.
You'll discover:
- Why being everyone's therapist is holding you back
- How specializing actually attracts more clients (not fewer)
- The mindset shifts needed...
"Your Network is your Net Worth" - Tim Sanders
Attention therapists! Are you ready to unlock the secrets of building a thriving cash-pay practice without relying on insurance panels or expensive marketing campaigns? In this episode, we dive deep with Veronica Whitermore, who transformed her career by harnessing the power of professional connections. Discover how she leveraged existing relationships,...
Ever wondered how some clinicians seem to effortlessly attract clients while others struggle? Discover how seasoned therapist Wendy Blackwood built a thriving practice over 20 years. In this eye-opening episode, you'll learn:
✅ How to craft a winning "boots-on-the-ground" marketing strategy
✅ The secret to building lasting professional relationships that generate referrals
✅ Tips for evolving yo...
In this inspiring episode, Dr. Ageena Hass shares her unique journey of launching a Direct Primary Care (DPC) practice while still in residency. Listeners will gain valuable insights into:
- Balancing residency demands with entrepreneurial ambitions
- Creative marketing strategies for building a patient base from scratch in a new community
- The challenges of starting a medical practice with limited business experience
- The ...
Discover how Psychotherapist Abby Wilson, a fully virtual therapist licensed in Texas and Florida, built a successful cash-pay practice without prior business experience. Specializing in quarter-life crises, anxiety, depression, and attachment trauma, Abby reveals:
- The SEO strategy that's kept her booked for 3 years (bringing in 90% of her clients!)
- How she turned a pre-made template into a unique, branded ther...
This episode features Dr. Matthew Mintz, who shares his journey from academia to running a successful "concierge" practice. Positioned as a DPC and concierge practice, it offers practical insights on practice-building, marketing, and business strategies.
Key Points:
- Transition from academic medicine to private practice
- Market analysis and positioning for concierge/DPC models
- Importance of having a clear prac...
Join Alexa, a seasoned branding expert with 20 years of experience, as she unveils the secrets to successful branding for independent healthcare practices. In this inaugural episode of The Kli'nishen's Atelier podcast, discover:
- Why branding is more than just a logo – it's the key to attracting your ideal patients
- How niching down can grow your business (Alexa's real-life success story!)
- The psych...
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