Launching a direct primary care practice during a pandemic is one thing—doing it with a toddler at home and a newborn just two weeks old? That’s Dr. Jade Norris’s origin story. With zero chance of traditional networking, she turned to Instagram to attract her first patients—and it worked. In this episode, Dr. Norris breaks down how her strategy evolved with each stage of growth: from organic social media as her foundation, to word-of-mouth and Google reviews, to now scaling with employer partnerships.
If you’re a private-pay clinician wondering how to market smarter—not harder—this is your behind-the-scenes look at a practice that grew on grit, strategy, all from the palm of her hand.
What You’ll Learn:
- How Instagram became her launchpad—and what content brought in her first 50 patients
- Why COVID, a toddler, and a newborn made social media her only realistic strategy at the time
- How she phased out urgent care shifts as her DPC grew
- What triggered the shift from social media to referrals and Google reviews
- Her exact pivot into corporate partnerships—and how she sells to businesses
- The mindset she uses to rewrite her strategy with every stage of growth
Dr. Jade Norris
Physician/Founder of Nspire Primary Care
nspireprimarycare.com
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