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May 6, 2025 11 mins

In this episode, we zoom in on the art and science of crafting effective AI prompts—through the lens of a real-world Google case study. Learn how top product managers at Google are using prompt engineering to accelerate workflows, enhance product research, and prototype faster with AI tools like ChatGPT and Gemini.

Dan breaks down prompt strategies tailored for PMs, including frameworks for writing clear, goal-oriented prompts, common mistakes to avoid, and how to iterate toward better outputs. Whether you're writing specs, user stories, or customer messages, better prompting means faster, smarter outcomes.

What you’ll learn:

  • How Google PMs structure prompts to drive results

  • Prompt patterns for product discovery, analysis, and UX writing

  • Why prompt literacy is becoming a core PM skill in the AI age

Who should tune in:
Product managers, tech leads, and startup builders looking to level up their AI game.

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