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August 3, 2025 28 mins

In episode 41, Gerda challenges you to dig deep and truly answer one of the most important questions for any private practice owner: What makes your practice different? 

With more allied health businesses entering the market than ever before - and competition for clients and talent at an all-time high - having a clear point of differentiation isn’t just a nice to have, it’s essential for survival and growth.

In this Episode, you will learn (among others):

  • Why the allied health marketplace is more competitive than ever and what that means for your practice.
  • The most common (and overused) answers practice owners give when asked what makes them different and why you need to dig deeper.
  • Practical ways to identify, articulate, and communicate your true point of difference so you can attract more clients, retain your team, and thrive in any market.

Who This Episode Is For:

  • Private practice owners struggling to fill their diaries or attract new clients.
  • Allied health professionals who want to stand out in a crowded marketplace.
  • Anyone ready to move beyond the basics of good client care and build a brand that truly resonates.

Tune in for a motivating reality check and walk away with fresh inspiration to help you define what makes your practice uniquely valuable.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. 

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

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