41. What Makes Your Practice Different?

In episode 41, Gerda challenges you to dig deep and truly answer one of the most important questions for any private practice owner: What makes your practice different? 

With more allied health businesses entering the market than ever before - and competition for clients and talent at an all-time high - having a clear point of differentiation isn’t just a nice to have, it’s essential for survival and growth.

In this Episode, you will learn (among others):

• Why the allied health marketplace is more competitive than ever and what that means for your practice.
• The most common (and overused) answers practice owners give when asked what makes them different and why you need to dig deeper.
• Practical ways to identify, articulate, and communicate your true point of difference so you can attract more clients, retain your team, and thrive in any market.

Who This Episode Is For:

• Private practice owners struggling to fill their diaries or attract new clients.
• Allied health professionals who want to stand out in a crowded marketplace.
• Anyone ready to move beyond the basics of good client care and build a brand that truly resonates.

Tune in for a motivating reality check and walk away with fresh inspiration to help you define what makes your practice uniquely valuable.

Ready to transform your practice with Clarity, Confidence & a roadmap for success...? If so, book your spot at the 2026 Blueprint Planning Session right HERE.

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
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• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at [e-mail]
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.