Alexa Nazzaro - Launch Like a Pro: Customized Marketing Strategies for Fiction, Nonfiction, and Children's Books

Alexa Nazzaro is the founder of Axel Author Group, a publishing services company with the memorable tagline "we won't let you publish crap." With a background in writing and business communications, Alexa transitioned into author services after helping a client with an ebook project. Her passion for the creative process led her to support authors across various genres, while also working on her own fiction writing.

In this episode:

• What makes an effective book launch strategy
• The importance of marketing preparation before publication
• Creating a "street team" of early supporters
• Obtaining advanced reviews through various channels
• Optimizing your Amazon presence with proper categories and keywords
• Running successful Amazon bestseller campaigns
• Leveraging author networks and newsletter swaps
• Post-launch review generation strategies
• The benefits of staggered launches for different formats
• Special marketing considerations for children's books
• Full-service publishing support options

Resources mentioned:

• NetGalley: https://www.netgalley.com/
• Kirkus and Forward Reviews: http://www.kirkusreviews.com/
• Independent Book Publishers Association: https://www.ibpa-online.org/
• Story Origin: https://storyoriginapp.com/
• Podmatch: https://podmatch.com/

Book Recommendations:

• "Gasping for Air, Choking on Shame" by Dana S. Diaz: https://www.amazon.com/dp/B0C6WBCWNG?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
• "Summer's Blood" by Adele Royce: https://www.amazon.com/dp/B0D4VZYCPX?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
• "The Creative Habit" by Twyla Tharp: https://www.amazon.com/dp/0743235274?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
• "The Artist's Way" by Julia Cameron: https://www.amazon.com/dp/0143129252?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl

Connect with Alexa Nazzaro:

• Axel Author Group Website: https://aaxelauthorgroup.com/

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
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