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April 14, 2025 40 mins

What happens when a hungry banker decides to transform food delivery? For Will Shu, it meant hitting the streets as Deliveroo’s first rider, facing unexpected challenges, including getting a scooter helmet stuck on his head and navigating a high-stakes antitrust investigation.


In this episode, Will shares the key moments that shaped Deliveroo’s journey, from its humble beginnings with just three restaurants to becoming a global force. He opens up about early missteps, the mindset needed to push forward, and why staying obsessed with the customer experience made all the difference.


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