Buzzwords and Bellyaches: The Battle Between Marketing and Real Food

In this episode, Brad and Alex  discuss the challenges of navigating food marketing and making healthier choices. They explore the impact of labels and buzzwords like “plant-powered microbiome approved” and “prebiotic,” using the example of Olipop, a trendy soda marketed for digestive health. While Olipop has fewer calories and more fiber than traditional sodas, the hosts reflect on whether it’s truly a better option compared to simple, whole foods like water and fruit.

The conversation delves into the complexities of food production, comparing organic, non-organic, and bioengineered foods. They highlight the risks farmers face with chemical inputs and the potential loss of nutritional value in some GMO foods. Ultimately, the episode emphasizes the importance of reading labels, understanding what’s in your food, and making conscious decisions to prioritize whole foods over processed options.

They wrap up by giving you the ultimate life hack: read the labels! Because when it comes to food, knowing what’s in your meal is way better than just trusting some trendy buzzwords. It’s about making smarter choices, not falling for the marketing magic trick.