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June 2, 2025 31 mins

In this episode I chat to Joe Oswald, filmmaker, writer and artist, about being a multi-disciplinary creative person, giving yourself the time to work through ideas, and why we both feel hopeful rather than terrified about the influence of AI on creativity.


The Thing Itself sees music artist and producer Creature & Machine take a deep dive into the psychology of some incredible creative brains. How do creatives know which ideas to follow and which to discard? How do they keep motivated and deal with critical feedback? How do they balance their creative drives with making an income and marketing their work? In this podcast we dig into these questions and more to get an insight into the psychological scaffolding that supports creative lives, through conversations with creative people from different disciplines and backgrounds.


You can find Joe on Instagram: https://www.instagram.com/joemoswald

Keep an eye out for Joe's work in upcoming Royal Drawing School exhibitions: https://www.royaldrawingschool.org/exhibitions/


Got ideas or suggestions about the podcast? Get in touch!

Sign up to the podcast mailing list to get notified of new episodes and see behind the scenes content: www.creatureandmachine.com/the-thing-itself

Follow Creature & Machine on Instagram: www.instagram.com/creature.and.machine

Follow Creature & Machine on TikTok: www.tiktok.com/@creature.and.machine


The background music used in this episode is from Creature & Machine tracks Colours and Fairytale - listen now on Spotify! https://open.spotify.com/playlist/5cmOPozLsUNMdb5sTahGHI?si=6FW8iLLmSBOFAPvtl4uR9Q


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