February 7, 2025 • 10 mins
Have you ever wondered if AI could revolutionize your lead generation strategy? Today’s episode of The Work From Anywhere Agent explores an intriguing 30-day experiment where I'm diving deep into the world of AI and ads. Initially hesitant about the power of Facebook ads, I've decided to challenge my beliefs and leverage AI to transform my approach to lead generation.
On this personal journey, I'm peeling back the layers of AI-assisted ad strategies, focusing on high tech and high touch tactics. From creating a compelling lead magnet to having AI-driven conversations with "Victor," my custom ChatGPT, this experiment is about discovering untapped potential in digital advertising. It's a vulnerable process filled with uncertainties, but it's pushing me to rethink conventional methods.
In today’s episode, I reveal the intricacies of engaging with AI to optimize ads, generate clicks, and ultimately book calls—all in real-time problem-solving mode. I’m also sharing my daily routine of feeding stats back to Victor to refine strategies. Curious about the initial hiccups and how we transformed them into clicks? Tune in to catch all the details and explore where this path might lead.
If you're intrigued by the idea of enhancing your lead funnels with AI, join me in this journey! Connect with us in the Business Systems for Realtors Facebook group, where we exchange ideas, insights, and support. Plus, consider participating in the experiment yourself—let's see if AI can redefine our approaches together.
Business Systems for Realtors Facebook group: https://facebook.com/groups/bizsystems.
7-Day Funnel Challenge: https://orbit.realestate/cnfin7days
Explore how you can team up with us at eXp: https://alexarosario.com/exp.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 0 (00:00):
In today's episode I wanted to share with you a
project that I decided I'm goingto take on, and so this is one
of those random I wonder if thisis going to work, type of
things, and I honestly have noidea what the results are going
to be.
But I figure, for the next 30days or so, I'm going to share,
kind of my journey, shareeverything that I'm learning.
I was going to kind of journaland document this, and you know
(00:21):
I was going to share the resultsat the end, but I also realized
that sharing it this way isgoing to keep me accountable to
getting it done.
So I'm going to share with youexactly what it is.
I watched this video of thisguy who grew his Instagram
following to 200,000 followersin 30 days just by using AI, and
so, basically, he had aconversation with ChatGPT.
(00:42):
He had a custom GPT that hekind of went back and forth with
, he shared his stats with allthat fun stuff.
So I was like, ok, well, thisshould be fun.
So I decided that, instead ofjust focusing on organic content
, one of the things that agentshave asked me about a lot is ads
, and I've been the first one tosay from the very beginning
that I am not an ads person, notbecause I don't believe in them
(01:02):
.
I still stand pretty firmly onthe fact that IDX leads are some
of the lowest quality leadsthat you'll end up getting and
that they typically have lessthan a 1% conversion rate.
However, I don't have anythingagainst lead magnet ads and
focusing on value-based ads ifthey're going to be niche
specific, and so there's acouple of kind of different
(01:23):
platforms and stuff that focuson this, but it was something
that I decided that I'm prettymuch a beginner in.
It's something that I've alwayssort of shied away from that I
decided I'm going to do the AIexperiment and I'm going to give
it 30 days and I'm going to,basically, every day, input my
results, input my stats, statsand let it make suggestions on
(01:45):
what to do from there.
This started with puttingtogether a lead magnet that
focused around the seven thingsthat my clients wish they knew
before they inherited property,and basically what I did to put
that together was I had aconversation with ChatGPT.
I said here are the sevenclients that I want to tell
their stories.
I want this to be a lead magnet.
(02:06):
That is pretty much ainstruction manual, if you will,
of seven things, and so each ofthe lessons tells the story,
and then it shares the lesson,and so this is a lead magnet
that's eight pages or somethinglike that.
It's designed now by a VA.
There's a couple of AI toolsthat you can use for taking like
a Google Doc, and using AI todesign them, but for the
(02:30):
purposes of this example, I usedmy VA and so have that lead
magnet.
And now I'm like, okay, I needmore ways to promote this.
So number one is I went back tothinking about how a lot of our
agents love the concept of leadfunnels, but they don't want to
do the videos, they don't wantto do the case study videos,
they don't want to do any of thethings that come along with it.
So I'm like, okay, well, let'ssee if we can skinny it down a
(02:53):
little.
Let's see if we can get betterresults by doing less work, and
let's see if we can get AI to bea big helping hand in this.
And so I started another chatand I was like here's my plan I
want to generate leads to thislead magnet and I want those
leads to book calls on mycalendar.
Now this started with, basically, me saying I suck at ads and I
(03:15):
need you to tell me exactly whatto do.
And so earlier this week, inour mastermind, one of the
things that we talked about washow to have conversations
properly with chat GBT.
Right, like a lot of timesit'll give you like here's all
the different ideas, right, andI'll go back and forth with it
and I'll say something like hey,you're giving me too much
information, just give me theplan, or ask me the questions
that you need to know to be ableto give me a very specific plan
(03:38):
.
And then from there then it'llgive me like OK, here's the plan
, step one, step two, step three, so on and so forth.
I'm like OK, now tell me whatis the first thing that I need
to do.
And then I'll ask questionsshould I do this?
What should I put for this?
(03:58):
What copy should I put?
That sounds too salesy, can wechange it?
And so you're having thisconversation over time, right?
And I set up the ad inside ofOrbitz we have our ad manager
and I basically went throughevery single section and was
like okay, what do I put for thead?
What do I put for the copy?
What do I put as the text ontop of the photo.
What do I put for the lead form, what do I put in the questions
for the lead form?
And I literally every singlething.
I didn't make any decisions onmy own.
I just asked ChatGPT, whatshould I put for this, what
(04:18):
should I put for that, and so onand so on and so on, right, and
so got the ad launched.
Then, for the first six hours orso, we started getting like
views, but there was no clicks.
And so I'm like OK, so I sentback the stats hey, we're
getting views, we're not gettingclicks, so on and so forth.
So then ChatGPT basically saidby the way, I'm going to I'm
going to use the word Victorbecause my ChatGPT I created
(04:42):
what's called a custom GPT, andI can talk about that in another
episode here.
But the custom GPT is basicallyyou give ChatGPT a specific set
of and that becomes kind of itsframework or its personality,
if you will.
So this version of my customGBT, which is hosted inside of
ChatGBT, I named him Victor andso I call him my chief revenue
(05:04):
officer and my sales coach.
I sent it back to Victor and Ibasically was like we're getting
views, but we're not gettingany clicks, so he rewrote the ad
, so then immediately startedgetting clicks on the ad.
Okay, boom, that's one stepdown.
So then I started saying, okay,well, what kind of stats should
I expect?
And so it broke it down basedon if you spend $600 a month, if
(05:25):
you spend $1,000 a month, ifyou spend $1,500 a month the 600
was because I just estimated$20 a day and so it basically
said, ok, well, at $600 a month,you should expect to take one
to two listings, because I'musing my inherited property
guide, so it's focused ongetting listings right.
Then I started saying, ok, well, now, based on the stats, right
, because I sent it the cost perclick, I sent it the cost per
(05:49):
lead and then also I sent it thereach.
It continues to makesuggestions.
Oh, by the way, I also forgot tomention it also gave me the
follow-up copy after somebodyopts in.
And so what I did was literallytook, copied and pasted the
text and the email campaign.
So it's a 10-day campaign thathas five emails and, I think,
four texts and those go out overthe first 10 days texts and
(06:16):
those go out over the first 10days.
And I copied and pasted thatdirectly into Orbit.
So now the automation runs.
Where the person opts in, allof the follow-up ends up
happening automatically, and sothe goal of the follow-up
sequence is to get them to booka call on the calendar.
But here's the other thing thatactually surprised me.
The suggestion that Victor madewas that when I use a lead form
, so instead of using landingpages, instead of using funnels
(06:38):
inside of a traditional way,using the lead form funnel, if
you will, within Facebook sowhen a lead clicks on your ad,
what happens is it takes them toa welcome screen that gives
them a quick little blurb aboutwhat they're opting into.
Then they click like downloadand then it has their contact
information, and so, becauseFacebook auto populates most of
that, it will automatically takethat information, and then,
(07:02):
once they hit submit, there's athank you page.
On that thank you page, victoractually recommended to have
them book a discovery call, andso we talked through the like
stats and the likelihood of thathappening, and so now,
basically, what we've come upwith is, on the thank you page,
give them the opportunity tobook the call as well as the
follow-up sequence isencouraging them to book a call
on my calendar, and so doing itthis way.
(07:25):
Now the goal is to get peopleto book calls directly from the
ad or directly from thefollow-up sequence, without me
having to actually talk to them.
Now I'm still going to callthem.
From the very beginning I'vealways said high-tech and
high-touch, right.
So I'm still going to call them, still going to reach out, but
I'm curious to see if that'sgoing to work, like I honestly
don't know.
This is an experiment and I'mkind of walking you guys through
(07:52):
how my brain works when I'mputting together something like
this.
And the other piece of this iswe've kind of put a plan
together that once we capture ahundred leads, then we're going
to start doing retargeting tothat specific audience, and so
that audience is going to focuson the people who have already
opted in and then sharing morecase studies as a retargeting
ads.
So now we have the follow-upsequence, we have the
retargeting, we have my callsgoing out to them, all that fun
(08:14):
stuff.
And so the goal is, like I said,to get more calls booked on my
calendar and doing it in a waythat is both high tech and high
touch.
And so basically my plan hereis every single day I'm going to
log into Facebook ad manager.
I'm going to log into Orbit,I'm going to send Victor a
screenshot of the stats and I'mgoing to ask for his
recommendation on what we shoulddo from there.
(08:35):
Now, once the ad starts workingreally well, then the focus
will shift to conversion, right?
So it's not just about the adperformance, but it's also the
performance of the emails andthe text messages.
So we're looking for a specificresponse rate, we're looking
for a specific number of peoplebooking discovery calls on my
calendar, and so we're justtaking this like one baby step
(08:55):
at a time.
Right?
This is a very ongoingconversation, and the one thing
I would leave you with is when,whenever you ask for something
and it gives you like here's 18steps or here's 18 things that
you can do, like number one issay what information do you need
for me to be able to give me aspecific action plan?
Then it's going to ask youhowever many questions.
(09:15):
You answer those questions andthen, from there, then you're
going to go and say, okay, nowwalk me through step one, and
then you're, as you're talkingto Chad GPT, you're going to
start doing step one and you'regoing to just go back and forth.
What should I put here.
What should I say for this?
What do you think about this?
Can I try it this way, justlike you would if somebody was
sitting over your shoulder?
If you decide to take thisexperiment, let me know.
(09:36):
I would love to see somebodyelse try this as well.
But I'm very excited to see howthe results come out and I'm
going to share these with youevery step of the way.
So every day I'll come on herefor probably the next 30 days,
share kind of my takeaways, kindof what I'm learning.
On the first day, halfwaythrough the day, when I wasn't
getting any leads and I feltlike it wasn't performing, I was
already like this is stupid, Idon't want to do this.
(09:57):
So I was already ready to throwin the towel from like day one,
but I stuck with it and thankGod because it's now performing
and I'm excited to see what theresults are.
So, as always, join us in ourbusiness systems for realtors
Facebook group.
If you want to join me on thischallenge, let me know.
I would love to hear kind ofyour guys insights and
everything as well.
I'm really looking forward tothis.
If I can spend $600 and take alisting like all day, every day
(10:20):
that is going to explode my adbudget.
But again, I have no idea ifthis is going to work, but I'm
going to share the journey withyou guys.
In today's episode I wanted to share with you a
project that I decided I'm goingto take on, and so this is one
of those random I wonder if thisis going to work, type of
things, and I honestly have noidea what the results are going
to be.
But I figure, for the next 30days or so, I'm going to share,
kind of my journey, shareeverything that I'm learning.
I was going to kind of journaland document this, and you know
(00:21):
I was going to share the resultsat the end, but I also realized
that sharing it this way isgoing to keep me accountable to
getting it done.
So I'm going to share with youexactly what it is.
I watched this video of thisguy who grew his Instagram
following to 200,000 followersin 30 days just by using AI, and
so, basically, he had aconversation with ChatGPT.
(00:42):
He had a custom GPT that hekind of went back and forth with
, he shared his stats with allthat fun stuff.
So I was like, ok, well, thisshould be fun.
So I decided that, instead ofjust focusing on organic content
, one of the things that agentshave asked me about a lot is ads
, and I've been the first one tosay from the very beginning
that I am not an ads person, notbecause I don't believe in them
(01:02):
.
I still stand pretty firmly onthe fact that IDX leads are some
of the lowest quality leadsthat you'll end up getting and
that they typically have lessthan a 1% conversion rate.
However, I don't have anythingagainst lead magnet ads and
focusing on value-based ads ifthey're going to be niche
specific, and so there's acouple of kind of different
(01:23):
platforms and stuff that focuson this, but it was something
that I decided that I'm prettymuch a beginner in.
It's something that I've alwayssort of shied away from that I
decided I'm going to do the AIexperiment and I'm going to give
it 30 days and I'm going to,basically, every day, input my
results, input my stats, statsand let it make suggestions on
(01:45):
what to do from there.
This started with puttingtogether a lead magnet that
focused around the seven thingsthat my clients wish they knew
before they inherited property,and basically what I did to put
that together was I had aconversation with ChatGPT.
I said here are the sevenclients that I want to tell
their stories.
I want this to be a lead magnet.
(02:06):
That is pretty much ainstruction manual, if you will,
of seven things, and so each ofthe lessons tells the story,
and then it shares the lesson,and so this is a lead magnet
that's eight pages or somethinglike that.
It's designed now by a VA.
There's a couple of AI toolsthat you can use for taking like
a Google Doc, and using AI todesign them, but for the
(02:30):
purposes of this example, I usedmy VA and so have that lead
magnet.
And now I'm like, okay, I needmore ways to promote this.
So number one is I went back tothinking about how a lot of our
agents love the concept of leadfunnels, but they don't want to
do the videos, they don't wantto do the case study videos,
they don't want to do any of thethings that come along with it.
So I'm like, okay, well, let'ssee if we can skinny it down a
(02:53):
little.
Let's see if we can get betterresults by doing less work, and
let's see if we can get AI to bea big helping hand in this.
And so I started another chatand I was like here's my plan I
want to generate leads to thislead magnet and I want those
leads to book calls on mycalendar.
Now this started with, basically, me saying I suck at ads and I
(03:15):
need you to tell me exactly whatto do.
And so earlier this week, inour mastermind, one of the
things that we talked about washow to have conversations
properly with chat GBT.
Right, like a lot of timesit'll give you like here's all
the different ideas, right, andI'll go back and forth with it
and I'll say something like hey,you're giving me too much
information, just give me theplan, or ask me the questions
that you need to know to be ableto give me a very specific plan
(03:38):
.
And then from there then it'llgive me like OK, here's the plan
, step one, step two, step three, so on and so forth.
I'm like OK, now tell me whatis the first thing that I need
to do.
And then I'll ask questionsshould I do this?
What should I put for this?
(03:58):
What copy should I put?
That sounds too salesy, can wechange it?
And so you're having thisconversation over time, right?
And I set up the ad inside ofOrbitz we have our ad manager
and I basically went throughevery single section and was
like okay, what do I put for thead?
What do I put for the copy?
What do I put as the text ontop of the photo.
What do I put for the lead form, what do I put in the questions
for the lead form?
And I literally every singlething.
I didn't make any decisions onmy own.
I just asked ChatGPT, whatshould I put for this, what
(04:18):
should I put for that, and so onand so on and so on, right, and
so got the ad launched.
Then, for the first six hours orso, we started getting like
views, but there was no clicks.
And so I'm like OK, so I sentback the stats hey, we're
getting views, we're not gettingclicks, so on and so forth.
So then ChatGPT basically saidby the way, I'm going to I'm
going to use the word Victorbecause my ChatGPT I created
(04:42):
what's called a custom GPT, andI can talk about that in another
episode here.
But the custom GPT is basicallyyou give ChatGPT a specific set
of and that becomes kind of itsframework or its personality,
if you will.
So this version of my customGBT, which is hosted inside of
ChatGBT, I named him Victor andso I call him my chief revenue
(05:04):
officer and my sales coach.
I sent it back to Victor and Ibasically was like we're getting
views, but we're not gettingany clicks, so he rewrote the ad
, so then immediately startedgetting clicks on the ad.
Okay, boom, that's one stepdown.
So then I started saying, okay,well, what kind of stats should
I expect?
And so it broke it down basedon if you spend $600 a month, if
(05:25):
you spend $1,000 a month, ifyou spend $1,500 a month the 600
was because I just estimated$20 a day and so it basically
said, ok, well, at $600 a month,you should expect to take one
to two listings, because I'musing my inherited property
guide, so it's focused ongetting listings right.
Then I started saying, ok, well, now, based on the stats, right
, because I sent it the cost perclick, I sent it the cost per
(05:49):
lead and then also I sent it thereach.
It continues to makesuggestions.
Oh, by the way, I also forgot tomention it also gave me the
follow-up copy after somebodyopts in.
And so what I did was literallytook, copied and pasted the
text and the email campaign.
So it's a 10-day campaign thathas five emails and, I think,
four texts and those go out overthe first 10 days texts and
(06:16):
those go out over the first 10days.
And I copied and pasted thatdirectly into Orbit.
So now the automation runs.
Where the person opts in, allof the follow-up ends up
happening automatically, and sothe goal of the follow-up
sequence is to get them to booka call on the calendar.
But here's the other thing thatactually surprised me.
The suggestion that Victor madewas that when I use a lead form
, so instead of using landingpages, instead of using funnels
(06:38):
inside of a traditional way,using the lead form funnel, if
you will, within Facebook sowhen a lead clicks on your ad,
what happens is it takes them toa welcome screen that gives
them a quick little blurb aboutwhat they're opting into.
Then they click like downloadand then it has their contact
information, and so, becauseFacebook auto populates most of
that, it will automatically takethat information, and then,
(07:02):
once they hit submit, there's athank you page.
On that thank you page, victoractually recommended to have
them book a discovery call, andso we talked through the like
stats and the likelihood of thathappening, and so now,
basically, what we've come upwith is, on the thank you page,
give them the opportunity tobook the call as well as the
follow-up sequence isencouraging them to book a call
on my calendar, and so doing itthis way.
(07:25):
Now the goal is to get peopleto book calls directly from the
ad or directly from thefollow-up sequence, without me
having to actually talk to them.
Now I'm still going to callthem.
From the very beginning I'vealways said high-tech and
high-touch, right.
So I'm still going to call them, still going to reach out, but
I'm curious to see if that'sgoing to work, like I honestly
don't know.
This is an experiment and I'mkind of walking you guys through
(07:52):
how my brain works when I'mputting together something like
this.
And the other piece of this iswe've kind of put a plan
together that once we capture ahundred leads, then we're going
to start doing retargeting tothat specific audience, and so
that audience is going to focuson the people who have already
opted in and then sharing morecase studies as a retargeting
ads.
So now we have the follow-upsequence, we have the
retargeting, we have my callsgoing out to them, all that fun
(08:14):
stuff.
And so the goal is, like I said,to get more calls booked on my
calendar and doing it in a waythat is both high tech and high
touch.
And so basically my plan hereis every single day I'm going to
log into Facebook ad manager.
I'm going to log into Orbit,I'm going to send Victor a
screenshot of the stats and I'mgoing to ask for his
recommendation on what we shoulddo from there.
(08:35):
Now, once the ad starts workingreally well, then the focus
will shift to conversion, right?
So it's not just about the adperformance, but it's also the
performance of the emails andthe text messages.
So we're looking for a specificresponse rate, we're looking
for a specific number of peoplebooking discovery calls on my
calendar, and so we're justtaking this like one baby step
(08:55):
at a time.
Right?
This is a very ongoingconversation, and the one thing
I would leave you with is when,whenever you ask for something
and it gives you like here's 18steps or here's 18 things that
you can do, like number one issay what information do you need
for me to be able to give me aspecific action plan?
Then it's going to ask youhowever many questions.
(09:15):
You answer those questions andthen, from there, then you're
going to go and say, okay, nowwalk me through step one, and
then you're, as you're talkingto Chad GPT, you're going to
start doing step one and you'regoing to just go back and forth.
What should I put here.
What should I say for this?
What do you think about this?
Can I try it this way, justlike you would if somebody was
sitting over your shoulder?
If you decide to take thisexperiment, let me know.
(09:36):
I would love to see somebodyelse try this as well.
But I'm very excited to see howthe results come out and I'm
going to share these with youevery step of the way.
So every day I'll come on herefor probably the next 30 days,
share kind of my takeaways, kindof what I'm learning.
On the first day, halfwaythrough the day, when I wasn't
getting any leads and I feltlike it wasn't performing, I was
already like this is stupid, Idon't want to do this.
(09:57):
So I was already ready to throwin the towel from like day one,
but I stuck with it and thankGod because it's now performing
and I'm excited to see what theresults are.
So, as always, join us in ourbusiness systems for realtors
Facebook group.
If you want to join me on thischallenge, let me know.
I would love to hear kind ofyour guys insights and
everything as well.
I'm really looking forward tothis.
If I can spend $600 and take alisting like all day, every day
(10:20):
that is going to explode my adbudget.
But again, I have no idea ifthis is going to work, but I'm
going to share the journey withyou guys.
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